Usama GilaniUG
Open to opportunities

Usama Gilani

@usamagilani

Dynamic marketing professional with 8+ years of digital strategy experience.

Pakistan
Message

What I'm looking for

I am looking for a role that fosters creativity, innovation, and growth opportunities in a collaborative environment.

I am a dynamic marketing professional with over 8 years of progressive experience in driving brand growth and engagement through innovative digital strategies. I have a proven track record of increasing brand awareness by up to 40% and optimizing marketing campaigns to deliver measurable ROI. My expertise spans digital marketing, brand management, and Customer Relationship Management (CRM), complemented by my ability to lead cross-functional teams and manage marketing budgets effectively across diverse industries.

In my most recent role as Marketing Manager at Al Ghafoor Hospital, I developed and executed comprehensive digital marketing strategies that resulted in a 15% growth in new patient acquisition. My previous experience includes leading international design teams as Design Manager at Sylvani Canvases, where I implemented AI tools to enhance creative output significantly. I thrive in fast-paced environments and am passionate about leveraging data-driven insights to optimize marketing performance and drive business success.

Experience

Work history, roles, and key accomplishments

AH
Current

Marketing Manager

Al Ghafoor Hospital

Apr 2024 - Present (1 year 3 months)

Developed and executed comprehensive digital marketing strategies resulting in 15% growth in new patient acquisition. Strategically managed hospital's brand reputation across multiple digital channels ensuring consistent messaging and enhanced patient trust.

SC

Design Manager

Sylvani Canvases

Jul 2024 - Nov 2024 (4 months)

Developed a fully operational AI workflow in ComfyUI that led to 70% cost reduction and a decrease of 30% in order revisions. Led international design teams to deliver high-impact visual solutions for global marketing campaigns, integrating AI tools including Stable Diffusion and Midjourney to enhance creative output by 25%.

IY

Digital Marketing Manager

Iylus

Feb 2023 - Sep 2023 (7 months)

Developed and executed comprehensive digital marketing strategies aligning with company growth objectives, managing paid advertising campaigns on Google Ads and social media platforms to optimize conversion rates. Implemented Search Engine Optimization (SEO) strategies and email marketing campaigns contributing to customer acquisition and retention through data-driven performance analysis.

ER

Marketing Manager

ERPHUB

Jul 2022 - Dec 2022 (5 months)

Led development and execution of digital strategy boosting website traffic and lead conversions by 20%, managing all social media channels including content creation and targeted advertising campaigns. Conducted comprehensive market research uncovering new business opportunities that guided product development and strategic decision-making.

HS

Head of Digital Marketing

Hanzo Solutions

Feb 2021 - Jan 2022 (11 months)

Directed traffic growth strategies including SEO, affiliate marketing, content distribution, and email marketing while developing comprehensive digital marketing strategies analyzing economic indicators, customer identification, and competition monitoring. Executed multiple print and digital marketing efforts enhancing brand visibility across target markets with measurable performance improvements

TH

Communications Specialist

Transworld Home

Jan 2020 - Feb 2021 (1 year 1 month)

Implemented strategies for positive brand sentiment, increasing it by 40%. Oversaw digital projects from brainstorming to live monitoring collaborating with specialists for effective campaigns, managing multiple social media campaigns, creating engaging content and implementing targeted ad placements.

NA

Corporate Marketing Executive

Nayatell

Aug 2017 - Jul 2019 (1 year 11 months)

Oversaw end-to-end campaign execution, lead generation, and engagement analysis for telecommunications services while managing all out-of-home advertising, promotions, and media buying for Islamabad, Rawalpindi, and Peshawar markets. Reported directly to Chief Executive Officers (CXOs) providing insights on market trends, product development, and competitive analysis while consistently achieving s

Education

Degrees, certifications, and relevant coursework

National University of Sciences and Technology (NUST) logoN(

National University of Sciences and Technology (NUST)

Master of Business Administration (MBA), International Business & Marketing

Completed a Master of Business Administration with a focus on International Business and Marketing. Gained advanced knowledge in global market strategies and brand management.

Foundation University Islamabad logoFI

Foundation University Islamabad

Bachelor of Business Administration (BBA), Marketing

Grade: Honors

Obtained a Bachelor of Business Administration with Honors, specializing in Marketing. Developed foundational skills in marketing principles, consumer behavior, and market analysis.

Tech stack

Software and tools used professionally

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Usama Gilani - Marketing Manager - Al Ghafoor Hospital | Himalayas