Mohammad hassaan
@mohammadhassaan1
Marketing Manager and AI Content Strategist building AI UGC ad pipelines and full-funnel paid campaigns.
What I'm looking for
I’m a Marketing Manager and AI Content Strategist with hands-on experience running full-funnel Meta and Google Ads campaigns. I also build AI-generated content pipelines for e-commerce, luxury, and advocacy brands.
Most recently, I led paid social and AI content strategy on-site at Buzaura, shifting teams toward an AI-generated creative pipeline (Higgsfield, HeyGen) for UGC-style video ads. I owned end-to-end paid social and AI-content strategy across Meta and TikTok—from planning and creative production through optimization.
Before that, I worked as a Digital Media Marketer at KK Sports, where I was the sole owner of paid performance for over a year. I ran Meta Ads and Google Ads end-to-end, and coordinated seasonal and product-launch campaign calendars tied to sales targets.
Alongside full-time work, I run an independent freelance practice producing AI UGC video ads and managing concurrent client accounts. I focus on faster, lower-cost creative production and lightweight automation for recurring ad-management tasks, while keeping performance scaling and testing disciplined.
Experience
Work history, roles, and key accomplishments
Freelance Digital Marketing
Independent Practice
Nov 2022 - Present (3 years 8 months)
Produced AI-generated UGC-style video ads and managed full-funnel Meta Ads for e-commerce clients while taking concurrent accounts alongside full-time work. Created AI UGC video ads using Higgsfield, HeyGen, RunwayML, and CapCut and built lightweight automation for recurring tasks like creative testing, audience segmentation, and budget pacing.
Marketing Manager & AI Strategist
Buzaura
Sep 2025 - Apr 2026 (7 months)
Owned end-to-end paid social and AI-content strategy across Meta and TikTok, from planning through creative production to optimization. Led the shift to an AI-generated UGC-style video ad pipeline using Higgsfield and HeyGen and managed full-funnel Meta Ads for audience segmentation, creative testing, and budget allocation.
Career-Prep Fellow
Amal Academy
Aug 2024 - Oct 2024 (2 months)
Selected for the Amal Academy (Stanford University–funded) cohort fellowship and completed 150+ hours of structured training. Focused on leadership, communication, teamwork, and strategic problem-solving.
Digital Media Marketer
KK Sports
Mar 2023 - Aug 2024 (1 year 5 months)
Owned full-funnel paid social and e-commerce marketing for a sportswear brand for over a year, as the sole person responsible for paid performance. Ran Meta Ads and Google Ads end-to-end and coordinated seasonal and product-launch campaign calendars tied to sales targets.
Education
Degrees, certifications, and relevant coursework
School of Law, Lahore
Bachelor of Legislative Law (LLB), Law
2023 - 2028
Pursuing a part-time/evening Bachelor of Legislative Law (LLB) program alongside full-time work. Expected to complete the program in 2028.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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