At Strava, I manage cross-channel partner marketing campaigns across in-app placements, sponsored challenges, and email. I use Tableau and Snowflake to analyze audience engagement, campaign delivery, and performance trends.
I support CRM and lifecycle marketing initiatives through Braze and Iterable, including audience segmentation, email campaign execution, QA, and performance validation. I also work with Account Management, Analytics, Product, and MarTech to investigate discrepancies and improve reporting accuracy.
At VERVE FOR ADVERTISERS (formerly Jun Group), I managed programmatic and paid social campaigns from setup through reporting and optimization. I analyzed spend, ROAS, CTR, margin, and audience delivery using Excel, GA/GA4, IAS, DoubleVerify, and BigQuery/SQL.
At INNOVID, I managed CTV, OTT, and video campaign execution and provided performance analyses on engagement, viewability, completion rates, verification, and delivery. Earlier, as an Advertising Operations Coordinator, I supported campaign trafficking, QA, and monitoring, and improved documentation and QA workflows.
