Sheetal Raghunath

I build brands people remember, from launching Khadak as Dubai’s premier casual Indian dining brand to leading marketing and community across Paus’ five wellness verticals. My work blends storytelling, PR, social, partnerships, events, and growth strategy to turn ideas into commercially impactful experiences.

At Paus, I developed an integrated marketing strategy that contributed to 2x revenue growth within 12 months and grew the community vertical by 125% in six months. I’ve secured partnerships with Whoop, Porsche, Ralph Lauren, and Mirzam, while leading a UAE-wide wellness study with YouGov.

Previously, I led international expansion for Pickl, managed AED 4M+ budgets across three brands, delivered 360 campaigns reaching 5M+ paid and earned impressions each, and led an in-house team of 11. I’ve also managed 25+ digital clients, delivered consistent 8X ROI and 10X ROAS, and was named Highly Recommended F&B Marketing Person of the Year by Caterer Middle East.