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Noor ShahinNS
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Noor Shahin

@noorshahin1

I build growth, brand, CRM, and partnership strategies for fintechs and high-growth startups.

United Arab Emirates
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What I'm looking for

I'm looking to lead brand, growth, CRM, and partnership strategy in a fast-moving business where I can own commercial outcomes, build strong teams and agencies, and help scale premium consumer or fintech brands.

I've led growth marketing for Hatch & Boost's early-stage startup portfolio and delivered multi-channel marketing strategy for regional fintech xCube. I build go-to-market roadmaps, paid acquisition programmes, CRM journeys, and content strategies that connect business goals to measurable growth.

I'm experienced in brand positioning, creative direction, campaign optimisation, and managing in-house creatives, freelancers, and external agencies. With deep UAE consumer market knowledge and English-Arabic fluency, I bring commercial ownership to fast-moving, resource-lean teams.

Experience

Work history, roles, and key accomplishments

XC

Marketing Specialist

xCube

Aug 2023 - May 2024 (9 months)

Delivered comprehensive multi-channel marketing strategy for a regional fintech company, focusing on performance optimisation, audience segmentation, and brand consistency. Managed in-house designer and external agencies, owned CRM and email strategy, and analysed campaign KPIs to optimise ROI.

Education

Degrees, certifications, and relevant coursework

San Diego State University logoSU

San Diego State University

Bachelor of Arts, International Marketing & Business Administration

Activities and societies: Dean's Honour List

Earned a BA in International Marketing & Business Administration, and was named to the Dean's Honour List.

American University in Dubai logoAD

American University in Dubai

Semester Abroad, Middle Eastern Studies

2016 - 2016

Completed a semester abroad focusing on Middle Eastern Studies.

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