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Noma Afiouni

@nomaafiouni

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Strategic marketing consultant with expertise in brand communications.

United Arab Emirates

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values creativity and innovation, offering opportunities for professional growth and impactful marketing initiatives.

I am a seasoned marketing consultant with extensive experience in brand strategy, communications, and campaign management across various industries, including EdTech, retail, and F&B. My journey has been marked by a commitment to driving brand growth and engagement through innovative marketing solutions and strategic insights.

Throughout my career, I have successfully led numerous high-impact campaigns, including award-winning initiatives that have significantly enhanced brand positioning and audience connection. My ability to collaborate with cross-functional teams and leverage data-driven strategies has consistently resulted in measurable business growth and improved customer experiences.

Experience

Work history, roles, and key accomplishments

Current

Consultant - Brand, Marketing & Communications

Current

Al Gooru

Jan 2025 - Present (1 year 5 months)

As a Fractional Marketing Director, I consult on brand, marketing, and communications strategies for an EdTech start-up, focusing on aligning projects with brand objectives and enhancing audience engagement.

Brand Strategy Brand Communications Project Management

Consultant - Campaigns & Activations

Weber Shandwick

May 2024 - Jul 2024 (2 months)

Developed and executed strategic projects for Miral Destinations, enhancing brand positioning and audience engagement through innovative PR and marketing activations.

Public Relations Strategic Marketing Positioning Campaign Development

Consultant - Brand, Marketing & Strategy

Dominos

Oct 2023 - Jan 2024 (3 months)

Created a GCC marketing strategy, optimized budgets, and improved brand positioning and email marketing content to boost engagement and conversions.

Marketing Strategy Positioning Email Marketing Team Leadership

Consultant - SME Marketing

T-Group

Jun 2023 - Oct 2023 (4 months)

Provided tailored marketing frameworks for SME brands, enhancing social media strategies and digital performance solutions, leading to significant engagement growth.

Social Media Strategy Digital Marketing Content Development Performance Marketing

Brand & Marketing Lead

Seez

Sep 2021 - May 2023 (1 year 8 months)

Responsible for launching the Seez.dk platform in Denmark, developing marketing strategies, and driving brand awareness through innovative campaigns.

Brand Development Marketing Strategy Campaign Management PR Strategy

Brand Strategy - Retail Focused

TikTok

Apr 2020 - Apr 2021 (11 months)

Defined TikTok's value for retail clients, delivering strategies that drove significant growth across the GCC and North Africa, and managing a diverse client portfolio.

Client Management Data Analysis Business Growth

Associate Director, New Business & Growth

Hearts & Science

Oct 2016 - Apr 2020 (3 years 6 months)

Developed comprehensive brand, media, and communication strategies, leveraging market insights to drive business growth and manage a significant client portfolio.

Brand Strategy Media Planning Data Driven Decision Making Team Leadership

Media Manager

OMD

Mar 2014 - May 2016 (2 years 2 months)

Managed media strategies for various clients, focusing on maximizing campaign effectiveness and client satisfaction through data-driven insights.

Media Strategy Client Management Campaign Analysis Data Insights Team Collaboration

Account Executive

J. Walter Thompson

May 2008 - Jan 2009 (8 months)

Worked on account management for various clients, focusing on delivering effective marketing solutions and maintaining strong client relationships.

Account Management Communication Skills Team Collaboration

Education

Degrees, certifications, and relevant coursework

American University of Beirut

Bachelor of Arts, Political Science & Public Administration

2002 - 2006

Studied Political Science and Public Administration with a minor in Management, focusing on the principles of governance, public policy, and administrative practices.