SOShawn Opil
@shawnopil
Growth and digital marketing strategist driving viral organic growth and conversion.
KenyaWhat I'm looking for
I am a hands-on growth and digital marketing strategist with creative leadership experience driving measurable brand growth across agency, freelance, and in-house environments. I specialize in performance-driven organic content systems, end-to-end social strategy, website conversion optimization, and analytics-led campaign optimization that scale reach and engagement.
My work has generated tens of millions of views, millions of interactions, and six-figure event and product revenues through content-led acquisition, creator collaborations, and automation systems. I combine founder-level growth thinking with practical execution in creative production, funnel optimization, and omnichannel customer experiences.
Experience
Work history, roles, and key accomplishments
Growth & Digital Marketing Strategist
Opil
May 2024 - Jan 2025 (8 months)
Led organic digital marketing and creative direction for Kenya’s first sound immersion studio, owning website development, multi-platform content strategy, and analytics-driven optimization to scale reach and conversions.
Freelance Growth Marketer
Independent / Solidlaunch Consult
Jan 2024 - Apr 2024 (3 months)
Provided part-time growth strategy and creative execution, building viral content systems and YouTube automation that generated 50M+ views, 10M+ interactions, and contributed to over 300K in sales.
Customer Relationship & Digital Strategist
Throttle Pitstop
Mar 2023 - Jan 2024 (10 months)
Owned CRM and sales lifecycle activities while leading digital strategy to transition a retail shop to a hybrid e-store, aligning social media and in-store operations to improve acquisition and retention.
Founder & Growth Marketer
Midas & Ares Entertainment
Jun 2022 - Mar 2023 (9 months)
Founded and led an events venture, executing organic creator-led campaigns that generated 300K+ in ticket sales through influencer collaborations, promotion, and community-driven demand.
Education
Degrees, certifications, and relevant coursework
NUNexford University
Bachelor of Business Administration, Business Administration
2023 -
Pursuing a Bachelor of Business Administration with coursework focused on growth strategy and funnel optimization.
Moi Forces Academy
High School Diploma, High School Diploma
2018 - 2022
Completed high school diploma at Moi Forces Academy in Nairobi.
Availability
Location
KenyaAuthorized to work in
Job categories
Skills
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