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Vivien Mutimbia

@vivienmutimbia

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Dynamic marketing strategist with expertise in digital transformation.

Kenya

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What I'm looking for

I seek a role that fosters innovation and allows for strategic growth opportunities.

I am a results-driven marketing professional with a strong background in digital marketing and business development. With over a decade of experience, I have successfully led teams and managed campaigns that have significantly increased brand recognition and revenue for various organizations. My journey has taken me from managing marketing strategies at LEGO Group in Denmark to spearheading growth initiatives at Latitude Digital in Kenya.

Throughout my career, I have demonstrated a knack for developing innovative marketing strategies that leverage data analytics and digital tools. At BYON8, I implemented omni-channel marketing strategies that boosted customer engagement by 100% and user acquisition by 120%. My ability to collaborate with cross-functional teams and stakeholders has been instrumental in achieving substantial revenue growth and enhancing brand presence in competitive markets.

I am passionate about driving digital transformation and helping organizations navigate the complexities of the digital landscape. My commitment to continuous learning and professional development is reflected in my certifications in Responsible AI, Google Analytics, and Growth Marketing. I am eager to bring my expertise in strategic marketing and leadership to a forward-thinking organization.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing & Business Dev.

Current

Latitude Digital

Feb 2024 - Present (1 year 4 months)

Leading digital marketing initiatives, I successfully launched campaigns that increased website traffic by over 100% and brand recognition by 120%. I also spearheaded innovation sessions and managed digital collaboration platforms to enhance client engagement and revenue growth.

Digital Marketing Campaign Management Brand Strategy Revenue Project Management

Growth Manager / Head of Marketing

Byon8

Jan 2021 - Feb 2024 (3 years 1 month)

I implemented omni-channel marketing strategies that significantly boosted customer engagement and user acquisition. My data-driven approach led to a 75% revenue increase and improved campaign performance through regular assessments.

User Engagement Data Analysis Revenue Stakeholder Management Strategic Partnerships

Communication Strategist

LEGO Group

Jan 2019 - Jan 2020 (1 year)

Managed content strategies that significantly improved engagement metrics and market performance. My efforts resulted in a 1000% increase in website traffic and a 30% improvement in overall campaign impact.

Content Strategy Digital Analytics Market Performance Web Content Management Campaign Strategy

Managing Director

Latitude Digital

Feb 2014 - May 2018 (4 years 3 months)

Led a team to deliver successful digital marketing projects, achieving a 3X revenue growth in two years. I focused on B2B and B2G strategies, improving digital tools and managing key projects effectively.

Team Leadership Digital Strategy Revenue Project Management B2B Marketing Budget Management

Marketing Manager

Phoenix Safaris

Mar 2012 - Jan 2015 (2 years 10 months)

Expanded market reach into Europe and North America, achieving significant customer acquisition and web revenue growth. I organized large-scale events and developed marketing strategies to enhance international tourism.

Customer Acquisition Event Management Marketing Strategy International Tourism Sales Growth

Key Account Executive

Media Edge Group

Jan 2010 - Jan 2012 (2 years)

Converted major industry players into key accounts while managing advertising campaigns effectively. I consistently surpassed revenue targets and maintained strong B2B client relationships.

Account Management Campaigns Revenue Targets B2B Budget Management Client Engagement