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@vivienmutimbia
Dynamic marketing strategist with expertise in digital transformation.
I am a results-driven marketing professional with a strong background in digital marketing and business development. With over a decade of experience, I have successfully led teams and managed campaigns that have significantly increased brand recognition and revenue for various organizations. My journey has taken me from managing marketing strategies at LEGO Group in Denmark to spearheading growth initiatives at Latitude Digital in Kenya.
Throughout my career, I have demonstrated a knack for developing innovative marketing strategies that leverage data analytics and digital tools. At BYON8, I implemented omni-channel marketing strategies that boosted customer engagement by 100% and user acquisition by 120%. My ability to collaborate with cross-functional teams and stakeholders has been instrumental in achieving substantial revenue growth and enhancing brand presence in competitive markets.
I am passionate about driving digital transformation and helping organizations navigate the complexities of the digital landscape. My commitment to continuous learning and professional development is reflected in my certifications in Responsible AI, Google Analytics, and Growth Marketing. I am eager to bring my expertise in strategic marketing and leadership to a forward-thinking organization.
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Work history, roles, and key accomplishments
Latitude Digital
Feb 2024 - Present (1 year 9 months)
Leading digital marketing initiatives, I successfully launched campaigns that increased website traffic by over 100% and brand recognition by 120%. I also spearheaded innovation sessions and managed digital collaboration platforms to enhance client engagement and revenue growth.
Byon8
Jan 2021 - Feb 2024 (3 years 1 month)
I implemented omni-channel marketing strategies that significantly boosted customer engagement and user acquisition. My data-driven approach led to a 75% revenue increase and improved campaign performance through regular assessments.
LEGO Group
Jan 2019 - Jan 2020 (1 year)
Managed content strategies that significantly improved engagement metrics and market performance. My efforts resulted in a 1000% increase in website traffic and a 30% improvement in overall campaign impact.
Latitude Digital
Feb 2014 - May 2018 (4 years 3 months)
Led a team to deliver successful digital marketing projects, achieving a 3X revenue growth in two years. I focused on B2B and B2G strategies, improving digital tools and managing key projects effectively.
Phoenix Safaris
Mar 2012 - Jan 2015 (2 years 10 months)
Expanded market reach into Europe and North America, achieving significant customer acquisition and web revenue growth. I organized large-scale events and developed marketing strategies to enhance international tourism.
Media Edge Group
Jan 2010 - Jan 2012 (2 years)
Converted major industry players into key accounts while managing advertising campaigns effectively. I consistently surpassed revenue targets and maintained strong B2B client relationships.
Degrees, certifications, and relevant coursework
Bachelor of Arts, International Marketing Management
2018 - 2020
Studied International Marketing Management, focusing on global marketing strategies, consumer behavior, and market research techniques.
Certificate, Entrepreneurship
2010 - 2010
Engaged in Entrepreneurship studies, learning about business creation, management, and innovation strategies.
Diploma, Business Administration
2003 - 2005
Pursued a Diploma in Business Administration, focusing on management principles, accounting, and business operations.
Certificate, Information Technology
2002 - 2002
Completed Basic Information Technology (BCIT) program, gaining foundational skills in computer applications and IT principles.
Software and tools used professionally
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