Open to opportunities

Shawn Harding

@shawnharding

I am a strategic marketing and digital growth leader specializing in content, automation, SEO and international product-led GTM.

United Kingdom

Message

What I'm looking for

I’m seeking a fast-moving, founder-led team where I can lead product-led GTM, scale content and automation, drive measurable growth across international markets and mentor high-output teams.

I’m a strategic marketing and digital growth leader with 15+ years building high-output teams, product-led GTM strategies and scalable content systems across affiliate, Web3, SaaS and regulated markets. I’ve launched blockchain products, grown a YouTube brand to 1.2M+ subscribers and driven measurable international growth.

I recover penalized sites, automated editorial workflows to cut manual workload by 90%+, and led cross-functional teams as Head/CMO to increase organic traffic, improve conversion rates and support fundraising through whitepapers and tokenomics. I thrive in fast-moving, founder-led environments where speed, clarity and hands-on execution deliver commercial impact.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital

Current

Moneturn

Apr 2024 - Present (1 year 5 months)

Led growth, marketing and product delivery across international affiliate brands; recovered a key brand from a Google manual action and rebuilt traffic within two months. Increased organic traffic 31%, PPC leads 57%, cut cost-per-lead 41% and lifted organic conversion from 8.4% to 14.9%.

SEO PPC Conversion Rate Optimization Growth Marketing Marketing Automation HubSpot WordPress Analytics

Current

Head of Digital Content

Current

YouTube

Apr 2010 - Present (15 years 5 months)

Built and scaled a global YouTube brand to over 1.2M subscribers and 280M+ views, owning growth strategy, creative direction and monetisation. Managed content pipelines, publishing strategy and brand sponsorships while treating the channel as a product and P&L.

YouTube SEO Video Production Audience Growth Content Strategy Analytics Negotiation Pipeline Production

Senior Account Manager

Moore Wilson

Nov 2022 - Apr 2024 (1 year 5 months)

Managed key agency accounts across legal, finance and SaaS, improving lead flow and restructuring paid and organic channels. Identified and cut £60K+ in wasted ad spend and built repeatable frameworks for content, CRO and inbound strategy.

Client Management Paid Search SEO CRO Content Strategy Performance Analysis Proposal Development

Chief Marketing Officer

PSI Blockchain Solutions

Oct 2020 - Oct 2022 (2 years)

Oversaw marketing for multiple Web3 product launches, leading positioning, whitepaper and tokenomics development and GTM execution. Wrote investor decks and whitepapers that helped clients secure over $1M in funding and ran paid media, influencer and community programs for 5+ projects.

Tokenomics Paid Media GTM Strategy

Head of Digital

Breckenridge

Apr 2014 - Mar 2021 (6 years 11 months)

Built and scaled the agency's digital department, turning SEO, PPC and CRO into core revenue drivers and managing six-figure monthly ad budgets. Designed lead scoring and HubSpot automations, created delivery frameworks and helped secure HubSpot Platinum and Google Partner status.