Kirwin Hawkins

Scoped and implemented over 40 multi-methodology primary research projects annually, providing implications and recommendations with high satisfaction and on-time delivery. Achieved significant cost savings by bringing supplier-led projects in-house and attained LSS Black Belt certification, leading process improvement initiatives.

Co-led the establishment of the company's Customer Experience Measurement program and administered the annual Global Dealer Survey across 80+ countries. Managed the win-loss program to enhance customer win rates and created Strategic Marketing Fact Packs for sales guidance.

Developed consumer insights using various data sources to influence senior leadership decisions in refrigeration. Managed category research projects, disseminated findings, and oversaw the North American Refrigeration consumer research budget.

Partnered with Fortune 200 companies to assess business intelligence and market research needs, consistently exceeding repeat client revenue goals. Designed and managed competitive intelligence projects, including strategy assessments and product launch viability analyses.

Partnered with Lowe’s Logistics to optimize turn rates and store-level allocation, performing detailed sales and inventory analysis. Developed a store prioritization forecast tool that improved gross margin and operating income.

Developed the competitive intelligence function for the Affordable Housing Division, recruiting and training a team of analysts. Created and disseminated the monthly CI Alert, contributing to an 8% increase in market share through comprehensive analysis.

Managed multiple projects across major operational divisions and subsidiaries, including Finance, Credit, Marketing, and Commercial Real Estate. Participated in the Human Resources Alternative Delivery Task Force, identifying new delivery methods for HR products.

Focused on advanced marketing strategies with a specialization in consumer behavior. Gained expertise in market analysis, brand management, and consumer insights to drive business growth.

Studied core principles of finance with a focus on corporate financial management. Developed strong analytical skills in investment analysis, financial modeling, and risk assessment.