Open to opportunities

S Haven

@shaven

Message

Public relations and creative director building brand ecosystems across Canada and global markets.

Canada

Message

What I'm looking for

I’m looking to lead PR, branding, and reputation strategy end-to-end—building multi-market campaigns and brand ecosystems with creative direction, strong media relations, and KPI-driven decisions, ideally in teams that value polish, speed, and measurable impact.

I’m a Public Relations, Branding & Marketing and Corporate Communications leader with 15+ years of cross-functional expertise, starting in editorial media management and scaling into high-impact media strategies, creative brand ecosystems, and high-profile events. I bring a trilingual approach (English, French, Spanish) that blends reputation management with hands-on creative direction, visual asset design, and data-driven marketing—especially within Quebec’s distinct cultural and regulatory media landscape.

Since 2019, I’ve served as a fractional Strategic Branding, PR & Creative Director and Brand Consultant, owning end-to-end PR campaigns, executive communication assets, and localized press distributions. I also lead brand vision (logo/visual identity frameworks, typography, color palettes, and style guides), direct omnichannel UI/UX and web development, and orchestrate major events and product launches—supported by PR campaign KPI analysis and ROI auditing.

Experience

Work history, roles, and key accomplishments

Current

Strategic Branding PR Creative Director

Current

Freelance

Oct 2019 - Present (6 years 9 months)

Serves as a fractional creative director, PR strategist, and brand consultant overseeing end-to-end PR, brand, and event workflows. Leads brand ecosystem development (identity/visual assets) and oversees omnichannel UI/UX and influencer growth strategies.

Public Relations Media Relations Corporate Storytelling Executive Communication Brand Strategy Creative Direction Logo Design Visual Identity Typography Event Planning Project Management Event Logistics Venue Selection Catering UI UX Design Web Development Influencer Marketing Digital Strategy

Communications Coordinator

Reitmans Ltd.

Nov 2017 - Feb 2019 (1 year 3 months)

Developed and translated bilingual (English/French) corporate and department communications, serving as a primary corporate point of contact. Authored multi-channel content (social media, press releases, internal newsletters, and store communications) and created visual procedures/manuals to support brand consistency.

English French Translation Corporate Communications Social Media Copywriting Newsletters Visual Procedures Manuals Brand Consistency Marketing Insights Data Analysis

Founder & Event Director

Haven Entertainment

Jun 2014 - Dec 2017 (3 years 6 months)

Founded and directed entertainment and events, maintaining authority for sourcing, contracting, and booking high-profile talent. Oversaw end-to-end logistics and production for major concerts/events and managed PR/media liaison for incoming talent and sponsors.

Talent Booking Contract Negotiation Event Logistics Event Production Media Access Control

Public Relations Manager

Krystalline Group

Dec 2016 - Oct 2017 (10 months)

Led regional and international media pitching and corporate advocacy campaigns to drive coverage and expand market share. Authored press kits and media briefs for executive commentary, negotiated media partnerships, and analyzed PR campaign KPIs.

Media Relations Media Pitching Briefings Media Partnerships PR Campaign KPI Analysis ROI Reporting

Marketing & Reputation Specialist

Lululemon

Sep 2011 - Dec 2014 (3 years 3 months)

Conducted deep-dive data and trend analysis to build localized, high-impact marketing and grassroots community outreach campaigns. Localized global marketing campaigns for Quebec while aligning with regional regulations, language guidelines, and community values.

Market Intelligence Trend Analysis Local Marketing Community Outreach Regulatory Compliance Community Values Alignment

Market Research Supervisor

Kantar Operations

Oct 2009 - Sep 2010 (11 months)

Directed large-scale operational survey projects and structured business intelligence to track consumer sentiment metrics. Supervised, trained, and audited a 10–20 person team of researchers to maintain quality-control benchmarks.

Market Research Operational Survey Projects Business Intelligence Consumer Sentiment Team Leadership Training Quality Control Data Analysis