Shari Burnett

I’m an integrated communications specialist with 20+ years of experience spanning integrated marketing, digital strategy, public relations, and journalism. I’m known as a hands-on strategist who partners cross-functionally to turn evolving platforms into functional, creative solutions.

For multinational companies across energy, health, retail, tech, and natural resources, I merge analytics-driven insights with creative direction to deliver measurable B2B and B2C results. I’ve delivered senior-level integrated communications strategy and execution, including brand voice development, paid and organic social management, digital and traditional marketing, and crisis communications.

I’ve led digital content and media operations end to end—directing editorial calendars, content audits, quality benchmarks, and brand governance across channels. I also oversee SEO best practices, CRM systems, social media, and social listening to drive reach and stakeholder engagement, while serving as a business partner to HR, Marketing, and Indigenous Relations.

Earlier in my career, I led client strategy and AOR relationships for major brands and managed and mentored teams of 10+ across PR and digital marketing disciplines, with budgets exceeding $1M. My work includes IABC Gold Quill recognition and campaigns that connected creative storytelling to performance—achieving rapid recruitment results, driving conversion lift, and building audience growth through paid media, online intelligence, and community management.