At District by Zomato, I’m part of the founding growth team that launched and scaled a $1B GMV going-out platform. I set up the growth marketing function and built acquisition strategies that drove ~40% of orders across business lines.
I owned omnichannel growth across Movies, Play and the overall brand, managing ₹4–6 Cr in monthly spend. Structured creative testing helped reduce CAC ~25% quarter over quarter, while a new creative workflow increased output 5x in three months.
At HealthifyMe, I drove user growth across India and NRI markets through performance, brand, influencer and offline channels. I also set up the Healthify Store website from scratch, growing it to ₹4 Cr ARR in three months.
At Merkle Sokrati Dentsu, I worked on paid social strategy and operations for clients including noon and HDFC Life. During Black Friday and Ramadan, I helped scale accounts to increase traffic 100% while reducing costs 40% versus BAU and maintaining ROAS above 5.
