Vaibhav Kapoor

VK

Open to opportunities

Vaibhav Kapoor

@vaibhavkapoor2

I optimize paid advertising campaigns to lower CAC and increase ROAS.

What I'm looking for

I'm looking to continue driving performance marketing outcomes through paid advertising, campaign optimization, attribution, and data-driven analysis that lowers CAC and improves ROAS.

I'm a Business Manager at Publicis Global Delivery, building on paid advertising, performance marketing, and campaign optimization experience across PGD and Merkle Sokrati.

I've progressed from Senior Associate - Digital Marketing to Senior Business Analyst and Associate Manager, using Google Ads, attribution, SQL, key metrics, and business insights to support performance-focused marketing. Earlier at qoohoo, I created copy for ad campaigns and event posters while collaborating on daily content publishing.

Experience

Work history, roles, and key accomplishments

PP

Current

Business Manager

Current

Publicis Global Delivery (PGD)

May 2026 - Present (5 months)

Worked as Business Manager at Publicis Global Delivery (PGD).

PD

Current

Business Manager

Current

Publicis Global Delivery

May 2026 - Present (5 months)

Business Manager at Publicis Global Delivery, responsible for managing business operations and client relationships.

Microsoft Office Documentation Campaigns Google Ads SQL Business Insights Performance Marketing Attribution Project Management Digital Marketing Content Problem Solving Competitive Analysis Analytical Skills Account Marketing

PP

Associate Manager

Publicis Global Delivery (PGD)

Jul 2024 - May 2026 (1 year 10 months)

Worked as Associate Manager at Publicis Global Delivery (PGD).

MS

Senior Business Analyst

Merkle Sokrati

Apr 2023 - Jun 2024 (1 year 2 months)

Worked as Senior Business Analyst at Merkle Sokrati.

Microsoft Office Documentation Campaigns Google Ads SQL Business Insights Performance Marketing Attribution Project Management Digital Marketing Content Problem Solving Competitive Analysis Analytical Skills Account Marketing

MS

Senior Associate - Digital Marketing

Merkle Sokrati

May 2022 - Mar 2023 (10 months)

Worked as Senior Associate - Digital Marketing at Merkle Sokrati.

Microsoft Office Campaigns Google Ads Attribution Analytical Skills

QO

Growth Intern

qoohoo

Oct 2021 - Nov 2021 (1 month)

Created copies for various Ad campaigns and Event posters
Achieved daily content posting goals by collaborating with other fellow interns

Education

Degrees, certifications, and relevant coursework

KR

Kraftshala

Marketing

2022 - 2022

GU

GSFC University

Bachelor of Business Administration - BBA

2018 - 2021

Tech stack

Software and tools used professionally

SQL

Google Ads

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