Sanjana Nair

Spearheaded multi-category digital campaigns via PulsePoint, improving CTR by 23% and lowering CPC by 18%. Managed programmatic and paid media campaigns on Google Ads and Facebook Ads, enhancing ROAS by 20% and lifting patient acquisition by 15%.

Led multi-platform paid campaigns across Facebook, Instagram, Pinterest, Snapchat, and TikTok, improving efficiency by 10-15% and lifting conversion rates by 22%. Enhanced attribution accuracy to 98% by streamlining UTM structures and leveraging Claravine for consistent tracking.

Managed a 10-member team executing paid campaigns for high-profile clients across UK and EMEA, achieving a 35% growth in reach. Designed and delivered weekly performance reports using Datorama and AirTable, improving campaign pacing compliance by 25% and reducing CPA by 12%.

Directed a cross-functional team to execute campaigns and design personalized customer journeys in WebEngage, reducing cart abandonment by 22% and increasing online sales revenue by 18% YoY. Managed 40+ segmented SMS and email campaigns per quarter, achieving open rates 1.3x above industry benchmarks.

Conducted comprehensive competitive audits using SEMrush and SimilarWeb to identify growth opportunities. Launched targeted paid media campaigns that increased web leads by 27% within 3 months, while optimizing keyword and bidding strategies to achieve 18% greater CPC efficiency.

Scaled YouTube subscribers from 1,000 to 30,000 in just 30 days through a strategic blend of Google AdWords, Facebook campaigns, and aggressive influencer outreach. Spearheaded partnerships with 10+ CAT A influencers, expanding brand reach by 50%.

Managed PPC and social campaigns for FMCG, beauty, and automotive clients, boosting CTR by 28% through rigorous A/B ad copy testing and targeted keyword strategies. Conducted daily bid and campaign optimizations that reduced CPL by 15% YoY.

Conducted SEO and site analytics for global IT brands, improving organic sessions by 20% and enhancing UX through strategic on-page recommendations. Delivered detailed SEO audits using tools like Majestic and Screaming Frog, uncovering technical issues and optimization opportunities.

Master of Computer Applications degree from Yadavrao Tasgaonkar Institute of Engineering & Technology, Mumbai, completed in 2012.

Bachelor of Information Technology degree from Seva Sadan College, Mumbai, completed in 2009.