Amandeep Singh Jaryal
@amandeepsinghjaryal
Performance marketing leader at AGL Hakuhodo who scaled monthly spend 6× while keeping CPL increase to 20%.
IndiaWhat I'm looking for
At AGL Hakuhodo, I lead performance marketing and account strategy across Meta and Google, managing monthly budgets of approximately ₹3.8–₹6.5 Crore. For an education business, I scaled monthly spend 6× and generated 100,000+ quality search leads, with a 20% CPL increase.
At Publicis Groupe, I grew Zee5’s app user base 2× at 30% lower cost and improved retention by 25%. I also reduced website acquisition cost by 70% while generating 4× more users through creative-led testing and audience architecture.
Experience
Work history, roles, and key accomplishments
Group Head - Performance Marketing & Account Management
AGL Hakuhodo
Jan 2025 - Present (1 year 9 months)
Serve as the primary strategic interface for key accounts, translating client business goals into digital marketing roadmaps. Lead multi-channel campaign strategy and execution across Meta Ads and Google Ads, managing budgets of ~₹3.8-6.5 Crore/month.
Managed end-to-end client servicing across brand and performance accounts as the day-to-day point of contact for senior brand stakeholders. Drove Zee5 app user base to 2x growth at 30% lower cost through full-funnel UAC strategy.
Executed paid digital campaigns across Meta Ads and Google Ads for FMCG, retail, and D2C clients. Managed campaign setup, bid strategies, audience targeting, and creative testing cycles optimised towards CPA, ROAS, and lead volume targets.
Education
Degrees, certifications, and relevant coursework
Thapar Institute of Engineering and Technology
Bachelor of Technology, Biotechnology
2016 - 2020
Pursued a Bachelor of Technology in Biotechnology, graduating in 2020.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
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