Open to opportunities

Somil Gupta

@somilgupta1

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I scale full-funnel paid media growth across APAC markets, apps, fintech, and D2C brands.

India

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What I'm looking for

I'm looking to lead full-funnel growth and paid media strategy, using experimentation, attribution, and team leadership to scale measurable business outcomes.

At Dentsu–Sokrati, I own Rs. 8Cr+ in monthly paid media across six platforms and five APAC markets for brands including Syfe, Quick Heal, VIU Clip, Bosch, Siemens, and Sattva. I scaled Syfe from a USD 70K pilot to a USD 340K mandate, delivered 6X+ ROAS for Quick Heal, and helped VIU double installs while reducing CPI by 30%.

Previously at Dhunguru Music, I rebuilt paid acquisition across Meta and Google to grow revenue 2.5X in eight months, reduce CPL by 26%, and improve website conversion rate from 2.2% to 3.5%. I also built a pre-sales acquisition engine spanning paid traffic, email drip campaigns, and WhatsApp nurturing.

I've led analyst teams, built reporting and campaign-audit frameworks, and turn Excel, Looker Studio, and attribution data into clearer media decisions. My work spans consumer apps, fintech, ed-tech, D2C, real estate, healthcare, and education.

Experience

Work history, roles, and key accomplishments

Current

Manager – Performance Marketing

Current

Dentsu – Sokrati

Sep 2025 - Present (1 year)

Owns end-to-end deployment planning and execution for Rs. 8Cr+ monthly budgets across Google Ads, Meta Ads, Apple Search Ads, TikTok, Reddit, and X, covering brand reach and performance-led conversion funnels across 5 APAC markets. Built and managed full-funnel media strategies for consumer app brands, driving measurable improvement in install volume and activation rates.