At Exchange Data International, I plan and deliver multi-channel B2B campaigns for financial data products serving global financial-services audiences.
I write and edit customer-facing content across email, product pages, brochures, social media, articles and sales collateral, translating complex product information into clear messaging. I also manage CRM segmentation, email deployment and performance monitoring, lead-generation research, prospect-list enrichment, and LinkedIn content.
I coordinate product launches, website content, SEO improvements, and German and Spanish website localisation with product specialists, developers, translators, agencies and senior stakeholders.
Having progressed from Marketing Communications Intern to Marketing Executive, I bring five years of hands-on experience across content, product marketing, events, digital communications and campaign reporting, supported by an MA in Public Relations and Corporate Communications.
