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Celine Cao

@celinecao

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Marketing Executive | Event Coordinator

United Kingdom

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Marketing executive with 3+ years of experience in social media and event marketing, specialising in multi- channel campaigns. Skilled in event marketing, content creation (writing/visual), social media strategy, event marketing and event delivery. Proven track record in driving brand engagement, lead generation, and conversions. Experienced as a full-stack marketer.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Events Assistant

Current

The Knowledge Exchange, Leeds Beckett University

Jan 2026 - Present (9 months)

Collaborated with academic and business development teams to plan and deliver monthly marcomms plans across LinkedIn. Managed LinkedIn content that generated 91,000+ impressions and 2,600+ engagements, contributing to an increase of 500+ followers within six months.

Content Strategy Copywriting Design Brand Refresh Email Marketing Campaign Monitor Data Analysis Event Promotion Eventbrite Registration Management

Event Marketing Executive

Together We Grow

Jan 2024 - Dec 2024 (11 months)

Created and designed social media content across Facebook and Email using Adobe Photoshop and Canva, increasing Facebook page likes by 700+. Oversaw end-to-end event logistics, managed partnerships, and built online communities, delivering 6 online workshops and generating ~300 qualified leads.

Content Creation Photoshop Canva Event Management Google Form Google Calendar Google Sheets Partnership Management Community Engagement

SEO Content Writer

NestScale

Jan 2023 - Sep 2023 (8 months)

Created and optimised SEO content based on provided keywords, focused on TikTok Ads and e-commerce tutorials. Tracked and analysed SEO metrics, expanding keyword footprint from 622 to over 3.2K and increasing organic users by 68.3%.

SEO Content Optimisation Performance Analysis Keyword Research Data Driven Strategy

Marketing & Communications Executive

Ha Vu EnglishAZ

Jan 2022 - Dec 2022 (11 months)

Planned, executed, and tracked multi-channel marketing plans, creating compelling content across Facebook, Instagram, YouTube, and Email. Led end-to-end event logistics and managed partnerships, increasing Facebook likes by 3.8K and Instagram following to 15K, and delivering three events generating over 500 marketing qualified leads.

Digital Marketing Content Creation Event Management Partnership Management Social Media Lead Generation

Education

Degrees, certifications, and relevant coursework

Leeds Beckett University

MA, Public Relations and Strategic Communications

2023 - 2024

Grade: Merit

Activities and societies: Client project: Directly involved in creating a PR campaign for Panasol, a UK-based panel brand. Received the 'First Prize Award' from the client for the most effective and creative campaign.

Completed MA in Public Relations and Strategic Communications with Merit. Led a client project for Panasol, receiving the First Prize Award for the most effective and creative campaign.