Sharmistha User
@sharmisthauser
Product and business strategy leader building 0→1 AI-driven products and scalable partner ecosystems.
United StatesWhat I'm looking for
I am a product and business strategy leader with deep experience building 0→1 products, leading cross-functional teams, and shaping investment and M&A strategies. I specialize in AI, social, entertainment, commerce, and emerging-market product initiatives.
At Meta, I led GenAI product efforts—driving agentic navigation research, search and retrieval strategies, personalization improvements, and data pipelines—delivering measurable performance and quality gains.
Previously I led strategy and product launches across commerce, messaging, video creators, and NPE portfolios, scaled organizations from single digits to 55 people, and influenced major investments that returned 1.3X–5X.
I balance technical product leadership with strategic vision, partnering with C-suite stakeholders to prioritize privacy-aware innovation and measurable business outcomes. I am also an active angel investor and creative performer outside of work.
Experience
Work history, roles, and key accomplishments
MEProduct Manager, GenAI
Meta
Jan 2024 - Present (1 year 9 months)
Built new GenAI features across Meta apps and open-source, leading research on agentic navigation and launching search and personalization improvements that increased benchmark performance and improved factual accuracy via RAG retrieval.
MEDirector, Product and Strategy
Meta
Jan 2017 - Dec 2023 (6 years 11 months)
Led 0→1 product strategy and launches across commerce, messaging, creators, and emerging markets, scaling teams from 8 to 55 and driving monetization initiatives that contributed to a $10B annual run rate by 2023.
LILed research and usability for a B2B SaaS learning product, improving NPS by 30% and ease of use by 13%, and recommended strategic roadmap decisions that saved over $10M and reduced time to launch.
EYLed six cross-functional teams to deploy a $15M multi-vendor program for Microsoft commerce solutions, delivering API and operating model changes on schedule and within scope.
DSBusiness Strategist
Direct Supply
Jan 2014 - Dec 2014 (11 months)
Developed a strategy presented to the C-suite to double revenue for a $45M business unit by analyzing build vs buy economics and e-commerce viability; recommendation was implemented.
ACManaged 36 developers across Norway and India to deliver B2B revenue management software under budget, saving the client ~$400,000 and securing new Fortune 500 clients.
Education
Degrees, certifications, and relevant coursework
KUKelley School of Business, Indiana University
Master of Business Administration, Management & Marketing
Activities and societies: Forte Foundation
Completed a Master of Business Administration with a focus on management and marketing and was a full fellowship (100% scholarship) recipient.
Jaypee Institute of Information Technology
Bachelor of Technology, Electronics & Communication Engineering
Earned a Bachelor of Technology in Electronics & Communication Engineering.
Availability
Location
United StatesAuthorized to work in
Job categories
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