Erika Isip
@erikaisip
Strategic marketing executive with over 6 years of experience.
What I'm looking for
I am a strategic and results-driven marketing executive with over 6 years of experience in leading high-impact marketing initiatives across both digital and traditional channels. My proven track record in scaling brand presence and driving customer acquisition has been instrumental in exceeding growth targets. I excel in data-driven decision-making and digital campaign execution, ensuring that every marketing strategy aligns with business goals.
Throughout my career, I have collaborated closely with C-suite executives to develop and implement comprehensive marketing strategies. I have successfully managed and mentored multidisciplinary teams, overseeing budget management and optimizing campaigns across various platforms, including Google Ads and social media. My expertise in SEO strategy, email marketing, and influencer campaign management has allowed me to create compelling content that resonates with target audiences and drives engagement.
As a marketing manager, I have developed a keen understanding of performance tracking and analytics, utilizing tools like HubSpot and Google Analytics to refine strategies and improve ROI. I am passionate about leveraging my skills to create impactful marketing solutions that foster growth and enhance brand visibility.
Experience
Work history, roles, and key accomplishments
Marketing Manager
American B2B IT SaaS Company
Collaborated closely with C-suite executives to align marketing strategy with business goals. Managed and mentored a multidisciplinary team across marketing, content, and creative functions.
Marketing and Sales Outreach Head
American B2B Company
Managed campaigns to drive engagement, lead generation, and brand awareness. Planned, executed, and optimized Google and LinkedIn paid ads.
Content Marketing Lead
Australian B2B and B2C Fintech Company
Developed and executed email marketing and social media campaigns to enhance audience engagement and revenue. Handled A/B testing in campaigns and tracked metrics to boost performance.
Education
Degrees, certifications, and relevant coursework
San Beda College Alabang
Bachelor of Arts in Communication and Media Studies, Communication and Media Studies
Studied communication theories, media production, and strategic communication. Developed skills in content creation, media analysis, and public relations.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
heyitserika.workJob categories
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