Open to opportunities

Liza Suyom

@lizasuyom

Message

I am an experienced digital marketer driving growth through automation and campaigns.

Philippines

Message

What I'm looking for

I seek a role leading marketing automation and data-driven digital campaigns in a collaborative, growth-oriented team, focusing on platform adoption, measurable results, mentoring, and scaling processes.

I am a digital marketer with 9+ years driving results across content, design, customer service, analytics, and campaign management.

I have led marketing automation and CRM initiatives, becoming a subject-matter expert in platforms like Marketo and Salesforce Marketing Cloud, and drove a 25% increase in website traffic and 30% higher engagement through strategic redesigns and campaigns.

I deliver measurable lead generation—recording a 200% sales surge from targeted campaigns—and support adoption of new platforms through training, documentation, and cross-team collaboration, including presentations to regional stakeholders.

I am committed to digital innovation and continuous learning, currently pursuing graduate studies while seeking roles where I can scale processes, mentor teams, and produce measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Sales & Marketing Automation Specialist

Current

Schneider Electric

Nov 2023 - Present (1 year 10 months)

Supported the company's digital transformation through the adoption and
implementation of new marketing technologies, including Salesforce Marketing Cloud
(SFMC) and Cvent.
Developed email marketing expertise within SFMC to optimise campaign performance
and drive audience engagement.

Salesforce

Digital Marketing Support

Mentor Walks

Aug 2023 - Apr 2025 (1 year 8 months)

Designed and executed targeted email and social campaigns to promote events and increase audience engagement; monitored open, click and conversion metrics to optimize performance and ad spend.

Email Marketing Mailchimp Social Media Management Content Creation Analytics Facebook Ads Google Ads CRM Reporting

B2B Marketing Specialist

Recruitday

Aug 2022 - May 2023 (9 months)

Orchestrated multi-channel campaigns aligned with business goals.
Analyzed campaign performance, optimizing strategies using metrics.
Managed and enhanced CRM, marketing automation, and databases.

Google Analytics Web Design Project Management Stakeholder Management B2B Marketing

Digital Marketing Officer

James Hardie Philippines

Aug 2021 - Aug 2022 (1 year)

Drove HardieFlex® sales through effective lead gen campaigns.
Increased website traffic by 25% and engagement by 30% via website redesign.
Enhanced brand awareness through successful online trade events.

Meta Ads Google Analytics Web Design Project Management Stakeholder Management

Digital Marketing Analyst

Schneider Electric

Aug 2019 - Jun 2021 (1 year 10 months)

Oversaw marketing automation and CRM systems for streamlined funnel operations.
Developed scalable email campaigns, nurturing top-tier leads effectively.
Became Marketo expert, advising APAC team on subject matter.

Marketo Sprinklr Project Management

Social Media Specialist

HGServices, Inc.

Nov 2017 - Mar 2019 (1 year 4 months)

Developed and implemented the company's social media strategy and established social accounts focused on organic growth and engagement. Contributed to digital marketing by executing link-building, optimizing Google Ads, and mapping customer journeys to improve conversions and user experience.

Link Building Social Media Marketing Content Strategy Content Management Google Ads Customer Journey Mapping SEO Analytics

Digital Marketing Executive

3FOLD Education Centre

Sep 2016 - Aug 2017 (11 months)

Spearheaded lead-generation and digital marketing campaigns (email, Facebook, Google) that increased sales by 200% and improved customer engagement. Managed multiple websites, produced offline collateral, facilitated professional exams as an accredited center, and resolved technical issues as the sole technical expert.