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Thomas Daniel Manalo

@thomasdanielmanalo

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Marketing professional at Fine Light Photography Enterprise who grew its audience to 80,000 new customers.

Philippines

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At Fine Light Photography Enterprise, I led nationwide marketing initiatives and managed strategic client accounts. My campaigns and rebranding work contributed to the acquisition of 80,000 new customers.

I grew the company’s social media presence to 60,000+ followers and generated 1M+ impressions and video views through digital marketing across Meta, TikTok, and Google. Earlier, I established its online presence and grew its social media audience to 25,000+ followers.

I also directed operations across a 70–80-person organization, supporting service for 250–300 clients daily and overseeing production of 80,000–100,000 picture frames annually. I’m a BSBA Marketing Management graduate from San Beda University, where I ranked #1 in the program.

Experience

Work history, roles, and key accomplishments

Marketing Director

Fine Light Photography Enterprise

Jan 2025 - Dec 2026 (1 year 11 months)

Led nationwide direct marketing, sales, and business development initiatives, securing multimillion-peso accounts and driving revenue growth. Managed 50+ strategic client accounts and spearheaded integrated digital marketing strategies across Meta, TikTok, and Google platforms.

Marketing Strategy Direct Sales Business Development Lead Generation Key Account Management Digital Marketing Paid Media SEO SEM Content Marketing Brand Activation Team Leadership Analytics

Business Operations Strategist

Fine Light Photography Enterprise

Jan 2024 - Dec 2025 (1 year 11 months)

Directed end-to-end operations and strategic execution for a 70–80-person organization, overseeing high-volume studio operations and managing production of 80,000–100,000 picture frames annually. Developed SOPs, operational workflows, and quality assurance systems to streamline processes.

Operations Management Strategic Planning Process Improvement Quality Assurance Logistics Inventory Management Team Leadership Cross Functional Collaboration

Marketing Executive

Fine Light Photography Enterprise

Jan 2023 - Dec 2024 (1 year 11 months)

Drove business growth through strategic lead generation, pipeline development, and relationship-based selling. Led the company's transition into digital marketing, growing social media presence to 25,000+ followers and executing SEO, digital advertising, and social media marketing initiatives.

Lead Generation Customer Relationship Management Digital Marketing Social Media Marketing SEO Content Marketing Meta Ads ROI Optimization

Marketing Intern

PhilWeb Corporation

Jan 2023 - Dec 2023 (11 months)

Managed digital marketing initiatives for the eGames brand, creating content and supporting Meta advertising campaigns. Led marketing development for E-Sports Bet, conducting market research and go-to-market planning, and supported live marketing campaigns and Facebook Live events.

Digital Marketing Content Creation Meta Ads Market Research Brand Positioning Campaign Management Analytics

Education

Degrees, certifications, and relevant coursework

San Beda University

BSBA, Marketing Management

2019 - 2023

Grade: 1.18

Activities and societies: Academic Scholar; Academic Distinction & Annual Honor Roll Awardee (2019–2023); Student of the Year (2019); Conduct Awardee (2019)

Graduated with a BSBA in Marketing Management, ranked #1 in the program with a highest GWA of 1.18.