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Shanza Baig

@shanzabaig

Marketing and Communications Manager at SAPPHIRE MILLS, shaping three brands and leading Daletec’s global branding.

At SAPPHIRE MILLS, I lead marketing and communications for MILES, FRUBS, and Daletec, its B2B technical textiles brand. For Daletec, I lead global and regional branding efforts to maintain consistent positioning across international markets.

I support the global sales team with tailored presentations, technical brochures, and sales enablement materials. I also manage performance marketing and SEO initiatives, alongside brand operations and marketing budgets.

At MADDIGITAL, A SUBSIDIARY OF CREATIVE JUNCTION (PVT) LTD, I led strategic and operational digital initiatives and oversaw department operations. I developed pitch presentations and strategies, and worked to grow client acquisition and retention.

My communications work includes a UN WOMEN documentary about Peshawar's BRT system and women’s experiences, as well as communications projects for the Agricultural Market Development-USAID program. Earlier, at CREATIVE JUNCTION (PVT) LTD, I coordinated marketing campaigns that included media, video production, and events.

Experience

Work history, roles, and key accomplishments

Current

Manager Marketing & Communications

Current

Sapphire Mills

Oct 2023 - Present (3 years)

Leading marketing and communication strategy for three key brands: MILES, FRUBS, and DALETEC (B2B Technical textiles). Managing global branding, performance marketing, SEO, and budget optimization.

Marketing Strategy Brand Management Performance Marketing SEO Budget Management B2B Marketing Digital Marketing Content Production PR Influencer Collaboration

Head of Digital Department

Maddigital, a subsidiary of Creative Junction (Pvt) Ltd

Aug 2019 - Sep 2023 (4 years 1 month)

Spearheaded strategic and operational digital initiatives, driving client acquisition and retention. Developed pitch presentations and strategies, oversaw department operations, and cultivated a high-performing team.

Digital Strategy Client Acquisition Team Leadership Business Development Presentation Skills Operations Management

Communications Consultant

UN Women

Feb 2022 - Mar 2022 (1 month)

Spearheaded documentary production on Peshawar's BRT system, showcasing its empowering impact on women. Drove successful project delivery aligning with UN Women's objectives.

Documentary Production Content Development Stakeholder Coordination Project Management

Communication Associate

Agricultural Market Development - USAID

May 2016 - Sep 2016 (4 months)

Conducted market research and analysis of Pakistan's agricultural sector and USAID's impact. Ensured brand consistency, supervised creative agencies, and managed project documentary production.

Market Research Brand Consistency Vendor Management Documentary Production Event Management Internal Communications

Manager Business Development

Creative Junction (Pvt) Ltd

Jun 2013 - May 2016 (2 years 11 months)

Managed major clients including ACCA Pakistan & Middle East, Forman Christian College, Auriga Group, and Interloop. Provided marketing solutions and ran campaigns for government departments.

Business Development Client Management Digital Marketing Facebook Ads Google Ads Event Management Video Production

Research Analyst

Bramerz Digital

Conducted in-depth digital media platform research using advanced analytics tools. Developed comprehensive performance reports for Facebook, Twitter, and Google AdWords campaigns.

Digital Media Research Analytics Facebook Ads Twitter Ads Google Ads Reporting