At IDP Education, I grew engagement and conversions through targeted campaigns and owned the content lifecycle from ideation to technical execution. A campaign generated 1,000+ registrations in its first week, and the DP Live app launch achieved 43,000+ downloads.
I also developed social media strategy for education and fashion brands. For IDP Education, I helped coordinate localized monthly calendars across 10+ MENA countries and contributed to a campaign that generated 500K+ views.
At Nishat Linen, I managed influencer collaborations and worked with photography and design teams on seasonal launches. I also contributed to TVC campaign ideation, strategic direction, and scripting with advertising agencies.
At TekFirst, I developed on-page and off-page SEO strategies, tracked account performance using Google Analytics, and crafted SEO-optimized web and social content. At Conexagon, I scaled B2B client relationships and custom packaging needs while directing cross-functional teams and driving new business acquisition.
