At TCS (Sentiments Express), I support integrated campaigns, creative execution and website merchandising that contributed to 9% YoY international e-commerce sales growth to PKR 43.8M. I also planned and coordinated three seasonal marketing campaigns.
I led LinkedIn B2B marketing strategy, building corporate gifting brand presence through audience-focused messaging, content planning and agency collaboration. My content strategy and creative direction contributed to Instagram follower growth and higher content interactions.
At L'Oréal PAKISTAN, I improved CSAT from 62.5% to 85% across Maybelline, Garnier and L'Oréal Paris while managing a 70% YoY increase in consumer query volume. I produced performance reports using Sprinklr and built Excel KPI dashboards that improved reporting efficiency by 60%.
At MERI SEHAT (Powered by Getz Pharma), I drove 30% organic traffic growth over nine months through on-page SEO and web content optimization. My experience also includes market analysis, digital marketing training and leading a 15-member team as Regional Marketing Head at AIESEC PAKISTAN (KARACHI).
