Nimra Khan
@nimrakhan3
Digital strategist and content specialist driving brand growth through data-driven marketing.
What I'm looking for
I am a passionate, detail-oriented digital strategist and content specialist with experience across fashion, e-commerce logistics, hospitality, banking, and social commerce.
I craft content and marketing strategies that drive brand visibility, lead generation, and customer engagement, and I lead digital campaigns including SEO, paid ads, and analytics to optimize performance.
I have led marketing teams, overseen creative production, managed PR and events, and collaborated with sales to align marketing with revenue goals, delivering measurable results such as a 30% website traffic increase.
I bring strong communication, leadership, and cross-functional collaboration skills, backed by formal training in fashion marketing and multiple digital marketing certifications.
Experience
Work history, roles, and key accomplishments
Marketing & PR Manager
Grace Hospitality
Dec 2024 - Present (9 months)
Head the marketing and PR department across multiple hospitality properties, driving brand consistency and digital campaigns to boost direct bookings and guest engagement.
Marketing Specialist
Business Line - SAP Gold Partners
Aug 2024 - Nov 2024 (3 months)
Developed and executed marketing strategies and digital campaigns to increase brand awareness and generate leads for SAP solutions while managing events and content assets.
Marketing Manager
Ambiance Hotels & Resorts
Nov 2023 - Jul 2024 (8 months)
Led data-driven marketing campaigns that increased website traffic by 30%, managed online presence, and optimized campaign performance across channels.
Digital Marketing Manager
Walee Technologies
Aug 2023 - Oct 2023 (2 months)
Managed and optimized multi-channel digital campaigns, collaborated with clients for tailored strategies, and developed content and influencer partnerships to drive conversions.
Digital Marketing Manager
Bank of Punjab
May 2023 - Jul 2023 (2 months)
Defined digital marketing KPIs, led UX optimization for digital platforms, and launched cross-functional campaigns for new banking segments with agency partners.
Marketing Manager
Swyft Delivery Solutions
Oct 2019 - Apr 2023 (3 years 6 months)
Led brand development from conception, executed performance marketing and content strategies, and coordinated cross-functional teams to build brand presence.
Senior Officer Merchandiser
Borjan
Dec 2018 - Oct 2019 (10 months)
Conceptualized seasonal campaigns and leveraged sales/trend analysis to develop merchandise plans that improved product presentation and campaign performance.
Retail Merchandiser
Bonanza Satrangi
Sep 2017 - Nov 2018 (1 year 2 months)
Managed creative photoshoots and seasonal promotions, applied budgeting and sales forecasting to execute campaigns that drove store sales.
Education
Degrees, certifications, and relevant coursework
Lahore University of Management Sciences
Certificate, Digital Marketing
Completed a short program titled Digital Marketing Innovations in 2022.
University of Illinois
Certificate, Digital Marketing
Completed the Digital Marketing Specialization in 2020, covering core digital marketing topics and tools.
Pakistan Institute of Fashion and Design
Bachelor of Arts, Fashion Marketing and Merchandising
2013 - 2017
Completed a Bachelor of Arts in Fashion Marketing and Merchandising with focus on marketing, merchandising, and fashion industry practices.
Fashion Institute of Technology
Certificate, Fashion Marketing
Completed a Fashion Marketing Training Program in 2015 focused on fashion marketing principles and industry practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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