Open to opportunities

Nagarjunan S

@nagarjunans

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Performance marketing professional with expertise in B2B SaaS growth.

India

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What I'm looking for

I seek a dynamic role that fosters innovation and growth in digital marketing.

I am a Google and Meta certified Performance Marketing Professional with over 4 years of experience specializing in B2B SaaS growth. My expertise lies in driving digital marketing strategies across diverse markets including the US, UK, and GCC, managing ad spends exceeding $150,000 monthly. I have successfully implemented innovative marketing strategies that have significantly reduced costs per lead while enhancing lead quality and conversion rates.

In my current role as Performance Marketing Manager at Kenko, I have driven B2B lead generation for fitness studio management software, delivering over 100 monthly leads and contributing to the company's million-dollar Annual Recurring Revenue target. My previous experience as a Senior Paid Social Specialist at Assembly Global allowed me to manage substantial budgets and generate impressive returns, culminating in $3 million in revenue for clients. I am passionate about leveraging data-driven strategies and advanced analytics to optimize marketing performance and achieve business objectives.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

Kenko

Jul 2024 - Present (10 months)

Led B2B lead generation for fitness studio management software, achieving over 100 monthly leads while significantly reducing costs per SQL and MQL. Managed a $30,000 monthly marketing budget across various ad platforms and developed high-converting lead magnets.

Google Ads LinkedIn Ads SEO HubSpot Google Analytics Marketing Automation Demand Generation Account Based Marketing

Senior Paid Social Specialist

Assembly Global

Jul 2022 - Jul 2024 (2 years)

Managed $150,000 monthly budgets for performance marketing across various platforms, generating $3 million in revenue. Implemented data-driven strategies and A/B testing to optimize PPC campaigns and improve conversion rates.

A B Testing Google Data Studio Performance Marketing ROI Optimization Paid Social Data Analysis Reporting Marketing Strategies Budget Management

Digital Marketing Executive

Madbee Mobility Solutions

Apr 2020 - Mar 2022 (1 year 11 months)

Drove growth for Mpulse SaaS, expanding the client base significantly through targeted digital marketing campaigns. Managed and optimized marketing budgets while implementing A/B testing strategies to enhance performance.

Digital Marketing A B Testing Google Ads Facebook Ads Performance Metrics Budget Management Campaign Optimization Analytics

Digital Marketing Intern

Moholla

Nov 2019 - Apr 2020 (5 months)

Created and managed Facebook and Google Ad campaigns for clients, set up email newsletters, and researched creative content ideas for social media campaigns while collaborating with the design team.