Shannon Neal

Drove out-of-store sales growth, increasing out-of-store sales by 20% in 3 months and achieving 200% annual growth. Revitalized guest experience and check averages, overhauled the loyalty program with data-driven segmentation/CRM improvements, and boosted event sales by 40% through school partnerships and targeted messaging.

Managed FDOT permitting and compliance for Verizon, RowStar, and Vertical Bridge tower installations, preparing utility, access, and construction documentation to obtain permits within 12 days. Served as FDOT point-of-contact during Verizon Superbowl deployments in Tampa and Miami (2020) and used Verizon’s Fuze portal to release construction-ready documents.

Partnered with Harvard, MIT, and Boston College scientists to commercialize novel innovations and advise executives on M&A strategy and market entry into DoD, NASA, biopharma, and wellness. Introduced C-Class to a global beauty supplier, resulting in a worldwide joint-venture partnership.

Collaborated with developers to generate RFP responses, refining final verbiage and graphic representations for submission quality. Secured numerous RFP awards totaling $200M for GE, Lockheed Martin, NASA, and others.

Oversaw 36 accounts and led 28 staff serving intellectually disabled individuals, advocating for clients with federal agencies and schools. Created a Life Skills division to generate significant revenue growth and earned Employee of the Month within three months after promotion from volunteer to staff.

Developed roadmaps for clients entering the Residential Support Program and coordinated with federal agencies on progress and compliance. Advanced from volunteer to staff within four months through performance recognized by the Executive Director.

Rebuilt the dealer-HOG Chapter relationship to significantly boost VIP engagement. Founded a charity event with record-breaking rider participation and sales and expanded local reach by creating a radio segment with on-air interviews.

Led Canadian restructuring from a distributor model to direct sales, driving +200% year-over-year sales growth. Launched new product categories and line extensions (up 48%), created a global sourcing method adopted company-wide, and increased order volume by 26%.

Managed a $120M coffeemaker business and $30M espresso/tea categories, enhancing brand image through packaging, PR, and POP strategies. Led cross-functional global teams across the US, Canada, Mexico, and Asia, analyzed supplier agreements, and secured a $9M refund related to component errors.

Managed new business development, presentations across five offices, and CRM campaigns, winning $53M in new accounts including American Red Cross, MCI, US Airways, and lottery commissions. Developed sales promotion and collateral for a highest-performing FedEx sales launch and received the FedEx “Bravo Zulu” award for exceeding client expectations.

Activities and societies: Sea Turtle ID & Nest Team; Small Group Leader/Women’s Emotional Health (8-week book studies); LifePath Hospice: Circle of Love Camp Counselor; PTA & Athletic Boosters (Business Partnerships/Membership Chair).

Earned a B.S. in Journalism & Advertising with a minor in Marketing. Received a Dean’s Scholarship.