Leigh User

Supported students through a learning ecosystem, integrating diverse intellectual perspectives with professional confidence, service leadership, and business best practices. Provided network access and career navigation assistance to students.

Managed a $660K budget to support $25.5M in annual revenue, executing high-impact marketing and communications programs for CNN Newsource. Collaborated across sales and operations to position services and develop market entry strategies.

Taught management, organizational behavior, and international management courses. Received excellent student evaluations, with a 4.8/5 rating.

Executed high-impact marketing and communications programs for CNN Newsource, supporting $25.5M in annual revenue. Spearheaded initiatives to enhance customer engagement, including HubSpot CRM and performance reporting.

Developed strategies and presentations to secure c-suite buy-in for Delta HR's divisional transformation. Guided cross-divisional leaders to launch company-wide initiatives, including impact assessments and communication plans.

Coached business owners on effective presentation skills and developed sales communications strategies for a diverse client portfolio. Guided the team in executing RFP responses, events, marketing campaigns, and website refinements.

Reduced costs by 32% in the first year and managed a $2M budget for Delta Global Cargo, establishing a trailblazing MarComm team. Elevated the brand from the inside-out, contributing to business transformation and 29% revenue growth.

Revamped the customer advisory board and led engagement with members representing $7.8B in annual revenue. Ensured customer feedback was actioned across Delta to enhance CX and shape initiatives like tech rollouts and Medallion Miles.

Established an exit-U.S. Asia Pacific marketing program, including localized grassroots strategies and in-language sales tools. Created a cohesive employee onboarding program with Salesforce workflows and an employee resource site.

Supported the CEO in growth strategy and succession planning, with the role evolving to include marketing. Implemented Salesforce under budget to centralize the pipeline and overhauled sales materials.

Supported multiple businesses during graduate school and relocation, with two clients offering permanent positions. Served as chief editor, monitored press coverage, and managed partners for communications and website development.

Contributed to business planning and organizational development as the founder's assistant. Managed cash flow, executed events, and maintained relationships with lenders, donors, and contractors to launch the Millennium Gate Museum.

Managed logistics for the 150-attendee Delta Prize for Global Understanding event honoring Ted Turner. Processed payroll, expense reports, and travel for international associates as the accountant's assistant.

Earned a Bachelor of Arts in Communication from the University of Georgia. This foundational degree provided a comprehensive understanding of communication principles and applications.

Activities and societies: Burt H. Masters Scholar, 2022

Completed Executive MBA coursework focusing on Leadership, Strategy, and Accounting at Emory University. Recognized as a Burt H. Masters Scholar in 2022.

Earned a certificate in the Business of Media & Entertainment from Harvard Business School. This program provided insights into the dynamics and strategies within the media and entertainment industries.

Obtained a Change Management certificate from Cornell University. This certification equipped me with methodologies and tools for effectively leading and managing organizational change initiatives.

Completed a Master of Arts in Communication at the College of Charleston. This advanced degree deepened my understanding of communication theories and practices.