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Shannan Bieler

@shannanbieler

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I build AI, SaaS, and healthcare technology categories into revenue-generating go-to-market programs.

United States

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What I'm looking for

I'm looking to lead product marketing and commercialization for AI, SaaS, healthcare technology, or enterprise platforms, building category-defining positioning, strategic alliances, high-performing GTM teams, and measurable revenue growth.

I've led product marketing and commercialization at Wachter, launching AI, cybersecurity, healthcare IoT, and enterprise infrastructure programs while building technology alliances with NVIDIA, Cisco, Intel, Dell Technologies, and Splunk. I redesigned national field marketing to increase qualified sales pipeline by 200% and launched a Customer Experience Center that generated $150,000 in annual recurring revenue.

Across Phenom People, Merck, Wolters Kluwer, Penn National Gaming, NMS Labs, and NextGen Healthcare, I've created market categories, shaped product roadmaps, delivered compliant healthcare communications, and built GTM programs for SaaS, mobile, clinical software, and enterprise technology. I translate complex products into clear positioning, sales enablement, partner ecosystems, and measurable commercial growth.

Experience

Work history, roles, and key accomplishments

Director of Product Marketing Agentic AI

Wachter, Inc.

Mar 2022 - Mar 2026 (4 years)

Owned enterprise product and brand marketing strategy across AI, SaaS, cybersecurity, and IoT verticals, aligning a $550,000 budget and a team of 6 with business priorities across 12 U.S. locations. Developed core messaging and positioning for the Cyber and Physical Security division and built strategic technology alliances with NVIDIA, Cisco, Intel, and other partners.