Open to opportunities

Olaitan Folaranmi

@olaitanfolaranmi

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Creative Director of Digital Marketing with AI-driven innovation expertise.

United Kingdom

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What I'm looking for

I seek a role that fosters innovation and collaboration, focusing on AI-driven marketing strategies.

I am a strategic Director of Digital Marketing with a robust background in AI-driven marketing innovation and martech leadership. My expertise lies in architecting and executing multi-channel marketing strategies that leverage AI automation and intelligent agents to drive customer acquisition and lifecycle optimization. I have a proven track record of scaling marketing operations and developing teams while aligning closely with sales, product, and executive leadership.

Currently, I serve as the Director of Digital Marketing at UBDS Group, where I architect and execute AI-enhanced marketing strategies to support B2B lead generation. My experience spans both UK and international markets, and I am passionate about fusing cutting-edge technology with human-centric brand storytelling. I thrive at the intersection of technology and marketing, committed to operational excellence and innovation.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing (Volunteer)

Current

Streams of Joy International

Jan 2024 - Present (1 year 5 months)

Built and scaled a digital marketing function from the ground up, leveraging CRM automation and AI tools for lifecycle marketing. Directing video production, global event marketing, and multi-country digital communication initiatives.

Digital Marketing Marketing Automation AI Tools Video Production Event Marketing Digital Communication Email Marketing Database Management

Current

Director of Digital Marketing

Current

UBDS Group

Feb 2024 - Present (1 year 4 months)

Architect and execute AI-enhanced marketing strategies, integrating modern martech platforms and automation workflows to support B2B lead generation. Own CRM automation projects and digital transformation initiatives, improving marketing efficiency and customer engagement.

AI Marketing Marketing Automation Lead Automation SEO Campaign Management Video Production Brand Management Cross Functional Collaboration

Senior Marketing Manager

Inspire Studios

Jan 2015 - Jan 2024 (9 years)

Led integrated marketing initiatives across the UK and US for enterprise and e-commerce clients, optimising digital operations with AI tools. Developed and managed CRM workflows, automated campaign processes, and directed content production.

Integrated Marketing Workflows AI Tools Content Production Digitizing Operations Marketing Automation Strategic Partnerships

Head of Marketing and Communications

Leeds Bryan International

Dec 2013 - Jan 2015 (1 year 1 month)

Launched and scaled brand marketing efforts for education and digital commerce operations. Directed SEO, content marketing, and web development initiatives using insights for customer engagement.

Brand Marketing SEO Content Marketing Web Development Customer Engagement User Experience Marketing Strategy

Education

Degrees, certifications, and relevant coursework

University of Westminster

Master of Science, Information Technology Security

2013 -

Pursued a Master of Science in Information Technology Security, focusing on advanced concepts in IT security, risk management, and the implementation of security measures in technology systems.

Lead City University, Lagos

Bachelor of Science, Computer Science and Electronics

2009 -

Completed a Bachelor of Science in Computer Science and Electronics, gaining foundational knowledge in computer science principles, electronics, and their applications in technology.