Open to opportunities

Sergio Balladares

@sergioballadares

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Digital transformation leader with 10+ years in financial services.

Mexico

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What I'm looking for

I seek a role that fosters innovation, collaboration, and impactful digital solutions.

I am a digital transformation leader with over a decade of experience in the financial services sector, specializing in payments innovation, digital banking, and financial inclusion. My career has been marked by a proven track record of delivering measurable business impact, including generating over $20 million in client value and $7 million in revenue through strategic consulting initiatives. I thrive in fast-paced environments, leveraging my expertise in AI, crypto, and agile methodologies to drive innovation and scale digital solutions across multiple Latin American markets.

In my current role as Senior Manager at Visa Inc., I lead digital consulting initiatives for issuers across Latin America, overseeing project execution and driving the adoption of digital payment solutions. My efforts have resulted in significant client engagement improvements and internal recognition for innovation. Previously, I served as the Regional Head for Digital Transformation at Grupo Promerica, where I spearheaded digital strategies across nine countries, enhancing operational efficiencies and customer engagement through effective digital banking solutions.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Digital

Current

Visa Inc

Jul 2024 - Present (11 months)

Leading digital consulting initiatives for Visa issuers across Latin America, driving adoption of digital payment solutions and enhancing client engagement through tailored, data-driven strategies. Achieved $21M in client value and co-authored strategic reports on emerging trends.

Payment Solutions Data Analysis Client Engagement Strategic Consulting Blockchain AI Project Management Digital Transformation

Manager, Digital

Visa Inc

Jan 2022 - Jul 2024 (2 years 6 months)

Managed digital consulting projects, enhancing payment ecosystems and client engagement. Collaborated with teams to deliver innovative solutions and optimize digital strategies.

Digital Consultancy Payments Systems Client Engagement Project Management Strategic Planning Digital Transformation

Regional Head for Digital Transformation

Grupo Promerica

Feb 2019 - Jan 2022 (2 years 11 months)

Led digital transformation strategies across nine financial institutions, enhancing operational efficiencies and increasing digital service adoption rates. Managed a $9M vendor budget and improved customer engagement.

Digital Transformation Efficiency Improvement Vendor Management Customer Engagement Financial Services Strategic Planning Digital Banking

Senior Manager, Alternative Banking Channels

Banpro Grupo Promerica

Jun 2015 - Feb 2019 (3 years 8 months)

Built a business unit for digital customer service, integrating extensive financial service distribution strategies and enhancing financial inclusion for underbanked communities. Launched Central America's first financial chatbot.

Team Leadership Strategic Development Chatbot Development Banking Operations Customer Satisfaction Project Management

Education

Degrees, certifications, and relevant coursework

INCAE Business School

Master’s in Business Administration, Business Administration

2013 - 2015

Completed a Master’s in Business Administration with a concentration in Marketing and Sustainable Development, focusing on strategic business practices and sustainable growth in the financial sector.