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Esteban Martinez

@estebanmartinez3

Senior LATAM sales leader & tech founder who delivered $185M+ in enterprise revenue across FinTech, SaaS, and digital transformation.

Mexico

Message

I am a Senior Commercial Executive, FinTech Strategist, and Venture Builder with over 20 years of experience driving enterprise technology adoption and digital transformation across Latin America. Over my career, I have generated more than $185M in lifetime sales, serving as a trusted advisor to C-suite executives at top financial institutions, retail leaders, and Fortune 500 companies throughout Mexico and LATAM.

Currently, as Commercial Director at Sesami, I oversee a $20M annual TCV P&L across Latin America, scaling our cash automation, AI, and SaaS footprint. Throughout my career, I have held senior commercial and executive leadership roles across leading consulting firms and technology providers—including Gartner, EY, Deloitte, Fiserv, EMC (Dell Technologies), and Everis (NTT Data). As a serial entrepreneur, I have also founded and scaled multiple tech ventures, including Digital Ventures 3000, QuantumX Capital, Virica Blockchain, and Virica Club.

Grounded in engineering from ITESM and executive financial analysis from the University of Chicago, I combine operational rigor with a hands-on player-coach approach to build and lead high-performing commercial teams.

Experience

Work history, roles, and key accomplishments

Current

Commercial Director, Latin America

Current

Sesami

Jan 2025 - Present (1 year 9 months)

Accountable for $20M USD/yr TCV across LATAM, delivering ~100% YoY revenue growth in the first year. Driving regional expansion through distributor partnerships and architecting go-to-market strategy across Mexico, Colombia, Chile, Peru, and Central America.

Cash Automation Fintech SaaS Hardware Go To Market Strategy Distributor Partnerships Revenue Growth LATAM Expansion

Co-Founder

Digital Ventures 3000

Jan 2023 - Dec 2024 (1 year 11 months)

Founded and scaled an AI analytics firm delivering predictive sales forecasting and revenue intelligence for LATAM retail and financial clients. Built and led cross-functional teams integrating AI models, BI dashboards, and data pipelines, reaching first-year profitability.

AI Data Analysis Sales Forecasting BI dashboards Data Pipelines Retail Intelligence Financial Services Team Leadership

Co-Founder

QuantumX Capital

Jan 2017 - Dec 2024 (7 years 11 months)

Co-founded LATAM's first AI-driven crypto hedge fund, serving high-net-worth individuals with autonomous neural network trading strategies across FX, derivatives, and digital assets. Grew AUM to $5M USD through institutional investor, exchange, and custody provider partnerships.

AI Cryptocurrency Hedge Funds Neural Networks Trading strategies FX Derivatives Digital Assets Risk Management AUM Growth

Senior Executive Partner

Gartner

Sep 2020 - Dec 2022 (2 years 3 months)

Advised 50+ C-level executives at Fortune 500 companies in México and North Latin America on digital transformation, innovation, and go-to-market growth. Grew Gartner's financial services footprint across LATAM by 15% through net-new client acquisition and senior executive partnerships.

C Suite Advisory Digital Transformation Innovation Go To Market Strategy Financial Services Client Acquisition Executive Partnership

Co-Founder

Virica Blockchain

May 2019 - Sep 2020 (1 year 4 months)

Founded a Blockchain-as-a-Service provider enabling digital trust, KYC identity onboarding, asset tokenization, and supply chain tracking. Built a modular BaaS platform with clients including PROSA and INFONAVIT.

Blockchain Blockchain as a Service KYC Identity Onboarding Asset Tokenization Supply Chain Tracking Digital Notarization

Regional Head of Disruptive Banking & Blockchain

Everis (NTT Data)

Jan 2018 - Nov 2018 (10 months)

Launched the firm's Blockchain and Disruptive Banking practice across the Americas. Designed blockchain adoption roadmaps for Tier-1 banks and acted as internal VC hunter for $5M+ AI and data startup investments.

Blockchain Disruptive Innovation Digital Transformation Tokenization Smart Contracts Venture Capital AI Data

Senior Executive – Operations & Technology, Capital Markets

Ernst & Young

Oct 2015 - Jan 2018 (2 years 3 months)

Drove blockchain and digital currency initiatives for Tier-1 banking clients including American Express, advising on payments modernization and regulatory readiness. Delivered multiple multi-million-dollar digital transformation programs from conception through go-live.

Blockchain Digital Currency Payments Modernization Regulatory Readiness Digital Transformation Capital Markets Fintech

Regional Director — Cash & Logistics Division

Fiserv

Jul 2012 - Feb 2015 (2 years 7 months)

Led regional sales for cash logistics and banking automation software across 15+ top Latin American banks. Managed $20M+ in deals and delivered operational cost-savings programs across the LATAM region.

Cash Logistics Banking Automation Sales Leadership LATAM Cost Savings Deal Management

Founder — Private Asset Management Fund

Virica Club

Jun 2005 - Jan 2010 (4 years 7 months)

Founded and operated an early-wave FinTech private fund with a digital bank-like front-end. Delivered consistent returns of 35–40% per year for mid-range investors.

Fintech Private Funds Asset Management Digital Banking Investment Performance

Commercial Executive Director — Financial Services

Deloitte Mexico

Jun 2005 - Oct 2009 (4 years 4 months)

Drove full commercial lifecycle for all Deloitte consulting lines across the FS sector. Built and managed a multi-million-dollar pipeline of financial services clients across Mexico's Tier-1 banking institutions.