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Ernesto BañuelosEB
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Ernesto Bañuelos

@ernestobauelos

Digital transformation manager at Nodo, advancing AI adoption and co-leading LuxIA’s education technology platform.

Mexico
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At Independent / Nodo / LuxIA, I lead digital transformation, automation, AI adoption, and product strategy initiatives that turn technology into practical business, educational, and operational value. I work with teams to map processes, identify opportunities, and define implementation roadmaps.

I co-lead LuxIA, an early-stage education technology platform, where I define product vision, MVP scope, user journeys, and implementation strategy. I also develop governance frameworks for responsible technology use and facilitate workshops that support digital adoption.

At Citibanamex, I led value-proposition and client-experience initiatives, then led data-informed efforts to optimize its service network using machine-learning models and visualization tools. Earlier, at SW Strategists, I directed technology operations and digital-platform delivery for Coca-Cola FM across Mexico and Latin America, including a platform migration and mobile-app launches.

Experience

Work history, roles, and key accomplishments

IL
Current

Digital Transformation Automation and Product Ventures

Independent / Nodo / LuxIA

Jan 2025 - Present (1 year 10 months)

Lead digital transformation, automation, AI adoption, and product strategy initiatives that translate technology into practical business, educational, and operational value. Co-lead LuxIA, an early-stage education technology platform, defining product vision, MVP scope, and implementation strategy.

Citibanamex logoCI

SVP, Value Proposition for Wealth

Citibanamex

Jan 2022 - Dec 2024 (2 years 11 months)

Led strategic value-proposition and client-experience initiatives for Citibanamex's most valuable client segments, coordinating business, digital programs, operations, and client service. Directed cross-functional initiatives involving communications, loyalty, executive events, digital channels, and premium client services.

Citibanamex logoCI

VP, Network Footprint Strategy

Citibanamex

Jan 2018 - Dec 2022 (4 years 11 months)

Led data-informed transformation initiatives to optimize Citibanamex's physical and digital service network through machine-learning models, visualization tools, and operational redesign. Managed complex projects involving data analysis, business strategy, technology teams, and executive stakeholders.

SS

Senior IT Manager, Coca-Cola.FM Mexico & LATAM

SW Strategists

Jan 2013 - Dec 2018 (5 years 11 months)

Directed technology operations and digital-platform delivery for Coca-Cola FM across Mexico and Latin America, supporting large-scale media, entertainment, and brand initiatives. Oversaw the migration of Coca-Cola FM's technology platform and launched mobile applications across regional markets.

BI

Founder and Consultant

Bitlab Interactive / NM Consulting / Denumeris Interactive /

Jan 1999 - Dec 2018 (19 years 11 months)

Held founder, consulting, project leadership, and digital-delivery roles across technology, education, e-commerce, culture, media, and digital marketing. Founded and managed Bitlab Interactive, a digital solutions company delivering SaaS platforms, intranets, websites, and multimedia projects.

Education

Degrees, certifications, and relevant coursework

Coursera logoCO

Coursera

Google AI Professional Certificate, Artificial Intelligence

Completed the Google AI Professional Certificate, covering applied AI, Gemini, AI fundamentals, app building, data analysis, content creation, research, planning, and communication.

Coursera logoCO

Coursera

Google Prompting Essentials, Prompt Engineering

Completed Google Prompting Essentials, covering applied prompting for productivity, research, communication, and business workflows.

International Institute for Learning logoIL

International Institute for Learning

Effective Negotiation Skills for Project Managers, Project Management

Completed Effective Negotiation Skills for Project Managers, covering negotiation, stakeholder management, and project leadership.

Universidad Autónoma Metropolitana logoUM

Universidad Autónoma Metropolitana

Bachelor's coursework completed, Graphic Communication Design

Completed bachelor's coursework in Graphic Communication Design.

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