At Independent / Nodo / LuxIA, I lead digital transformation, automation, AI adoption, and product strategy initiatives that turn technology into practical business, educational, and operational value. I work with teams to map processes, identify opportunities, and define implementation roadmaps.
I co-lead LuxIA, an early-stage education technology platform, where I define product vision, MVP scope, user journeys, and implementation strategy. I also develop governance frameworks for responsible technology use and facilitate workshops that support digital adoption.
At Citibanamex, I led value-proposition and client-experience initiatives, then led data-informed efforts to optimize its service network using machine-learning models and visualization tools. Earlier, at SW Strategists, I directed technology operations and digital-platform delivery for Coca-Cola FM across Mexico and Latin America, including a platform migration and mobile-app launches.

