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Said RobledoSR
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Said Robledo

@saidrobledo

Digital Product & Platform Leader delivering customer-centric fintech platforms end-to-end, from discovery to regulated launch.

Mexico
Message

What I'm looking for

I’m looking to lead end-to-end digital product and platform delivery in fintech or financial services—customer-centric, regulatory-aligned, and built for scalability—where I can partner cross-functionally to ship measurable improvements in conversion, efficiency, and experience.

I’m a Digital Product & Platform Leader with experience building and implementing customer-facing digital platforms in banking, financial services, and SME environments. I specialize in end-to-end digital delivery—from product discovery and definition to implementation, integration with core banking systems, APIs, and scalable platforms—while ensuring regulatory alignment and business impact.

I’ve partnered with multidisciplinary teams across engineering, UX/UI, legal, compliance, marketing, and operations to launch paperless journeys, multi-product digital platforms, and credit origination solutions. My work consistently translates business strategy into executable products, balancing speed, quality, and long-term scalability to improve efficiency, conversion, and customer experience.

Recently as Co-Founder at Altus Consultoría, I built a digital channel for B2C services and implemented AI-powered process automation, reducing operational costs by 70%. In prior roles, I led digital onboarding for IMSS pensioner loans and delivered a 100% paperless loan platform compliant with CNBV & IMSS, and I managed credit product launches and risk-focused strategies that improved UX and expanded capabilities in core banking.

Experience

Work history, roles, and key accomplishments

BA

Product Owner, Installments Segment

Banco Azteca

Aug 2022 - Feb 2023 (6 months)

Defined the backlog for payroll credit and deposit products, managing more than 300 new features. Designed end-to-end payroll loan origination journeys, launched remote account opening for SMEs, and integrated multi-product capabilities into the core banking system.

SF

Origination Strategies Manager

Scotiabank / Crédito Familiar

Dec 2013 - Jan 2018 (4 years 1 month)

Designed origination strategies for revolving credit lines and payroll products and shaped risk-based approaches for new credit flows. Implemented cross-selling and segmentation campaigns to drive performance across origination initiatives.

Education

Degrees, certifications, and relevant coursework

National Autonomous University of Mexico (UNAM) logoNU

National Autonomous University of Mexico (UNAM)

Statistical Programming in R, R Programming

Completed Statistical Programming in R through UNAM.

Ludwig-Maximilians-Universität München (LMU) logoLL

Ludwig-Maximilians-Universität München (LMU)

Competitive Strategy, Competitive Strategy

Completed coursework focused on competitive strategy at LMU (Universitat Munchen).

UPIICSA (IPN) logoUI

UPIICSA (IPN)

Bachelor of Arts, Industrial Administration

Earned a B.A. in Industrial Administration from UPIICSA (IPN).

Banco Azteca logoBA

Banco Azteca

Agile PO & PM Certifications, Agile Product Management

Completed Agile PO & PM certifications through Banco Azteca.

Harvard logoHA

Harvard

Digital Badges, Management

Completed Harvard management digital badges.

Tech stack

Software and tools used professionally

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