At M+R Strategic Services, I managed integrated digital fundraising campaigns for Planned Parenthood, DonorsChoose, HIAS, and Golden State Opportunity. I managed up to $1M in monthly media spend and optimized cross-channel budgets to achieve 4x ROAS.
At Campfire Consulting, I managed paid social, paid search, programmatic, and video campaigns for DTC and consumer brands. I managed $50K+ in monthly eCommerce spend across US and European markets, optimizing campaigns against ROAS, CPA, and revenue targets.
As a freelance Performance Marketing Consultant, I lead Meta Ads and Google Ads strategy and execution for Crown Pavilions and Virtual Football Academy. I manage budgets, targeting, creative testing, and conversion tracking to support lead generation and customer acquisition.
Earlier, at Boloco, I ran social, email, and influencer campaigns that increased sales by 12%, social engagement by 64%, and social-driven website traffic by 37%. My background spans performance marketing across B2B, B2C, eCommerce, and nonprofit brands.
