Anthony Kennedy

I've led social, creator, and audience-growth work for Meta, Disney, Electronic Arts, Konami, Netmarble, Searchlight Pictures, and Cashmere Agency. My campaigns have generated hundreds of millions of impressions, grown audiences by more than 75M, and connected major IP with fandom and culture.

At Meta, I grew Horizon Worlds from 4M to 6.7M followers and led entertainment campaigns with BlackPink, Doja Cat, Jack Harlow, and Sabrina Carpenter. At Disney FX, I drove 165% year-over-year engagement growth for Snowfall and helped generate $180K in first-week merchandise revenue through #RIPUNC.

I build the operating systems behind sustainable social growth: creator frameworks, platform playbooks, community response models, executive reporting, and high-performing teams. Across gaming, film, television, sports, and technology, I turn audience engagement into retention, revenue, and lasting cultural relevance.