Open to opportunities

Mike Martinussen

@mikemartinussen

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Visionary sales leader with extensive experience in SaaS and tech.

Denmark

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What I'm looking for

I am looking for a role that allows me to leverage my extensive sales leadership experience to drive growth and innovation in a dynamic organization.

I am a visionary sales leader with over 30 years of experience in the tech and SaaS industries, specializing in transactional services such as EDI and eInvoicing. My career has been marked by a proven track record of success in global SaaS sales leadership, go-to-market strategy, and enterprise sales across Europe and North America. I have a strong ability to build and scale high-performing teams, drive customer success, and close complex enterprise deals.

Throughout my career, I have held key positions in various organizations, including Chief Sales Officer at Tricent Security Group, where I successfully rebuilt the go-to-market strategy and led the company to acquisition by BetterCloud. My experience also includes leading global sales organizations at Creative Force and Capture One, where I significantly increased annual recurring revenue and secured partnerships with top-tier brands like Nike and Amazon. I am passionate about implementing partner-first strategies and fostering market expansion through innovation.

Experience

Work history, roles, and key accomplishments

Current

Chief Sales Officer

Current

Tricent Security Group

Jan 2023 - Present (2 years 5 months)

Leading full P&L and commercial operations, including partnerships and direct sales. Rebuilt GTM strategy and commercial team during a turnaround phase, implementing a partner-first sales model that led to acquisition by BetterCloud.

GTM Strategy Partner Management Sales Strategy Team Building SaaS Sales

Vice President, Global Sales & Partnerships

Creative Force

Jan 2021 - Jan 2023 (2 years)

Built and led a global SaaS sales organization across multiple regions, tripling ARR and signing major clients such as Nike and Zara. Implemented value selling and scalable GTM playbooks.

SaaS Sales Team Leadership Partnerships Strategic Sales

Vice President, Global Channel Sales

Capture One

Jan 2020 - Jan 2021 (1 year)

Led a team across six countries, building strategic partner and reseller networks. Launched B2B eCommerce and partner portal, doubling channel revenue in nine months.

Channel Sales B2B E Commerce Revenue Team Leadership Strategic Partnerships Sales Management SaaS Sales

Senior Sales Manager

Agillic A/S

Mar 2017 - Jan 2018 (10 months)

Achieved 160% YoY growth and completed a successful IPO. Led major enterprise deals in the Nordics with key clients like Danske Bank.

Sales Management YoY Growth Enterprise Sales Strategic Sales SaaS Nordics Market Team Leadership

Sales Director, Enterprise Accounts

Crayon Denmark

Jan 2016 - Jan 2017 (1 year)

Directed enterprise sales for top Danish customers, introducing value chain strategies and revitalizing partnerships.

Enterprise Sales Value Chain Strategy Partnership Management Sales Leadership Client Management Strategic Sales SaaS Sales Strategy

Chief Commercial Officer

UdbudsVagten A/S

Feb 2014 - Jan 2016 (1 year 11 months)

Delivered significant deal growth through a SaaS subscription model, achieving the largest contract win in company history.

SaaS Contract Negotiation Sales Strategy Team Leadership

Head of Sales & Marketing

Postnord Digital & e-Boks

Jan 2011 - Feb 2014 (3 years 1 month)

Led transactional services including EDI and eInvoicing, helping over 800 companies digitize communication and achieving significant growth.

Sales Leadership EDI Digital Transformation SaaS Growth Strategy Client Management Team Leadership B2B Sales

Sales & Marketing Manager

Strålfors / e-Boks

Jan 2009 - Jan 2011 (2 years)

Introduced cloud-based EDI and digital print services in Nordic markets, achieving substantial growth and acquiring numerous B2B customers.

Sales Management EDI Digital Servicing B2B Sales Growth Strategy Customer Acquisition Team Leadership SaaS Nordic Markets

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Sales & Marketing Manager

e-Boks

Oct 2002 - Jan 2009 (6 years 3 months)

Drove the launch of e-Boks as a hybrid cloud communication platform, achieving significant growth and customer acquisition.

Product Launch Sales Management Customer Acquisition Growth Strategy B2B Sales Team Leadership SaaS

Key Account Manager

TrueCommerce

Jun 1995 - Aug 1998 (3 years 2 months)

Gained hands-on sales experience in EDI and digital supply chain integration, developing long-term customer relationships and managing strategic accounts.