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Selwyn Solomons

@selwynsolomons

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I build and optimise paid media campaigns across Google, Meta, LinkedIn, TikTok, and Microsoft Ads.

South Africa

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What I'm looking for

I'm seeking a dynamic, collaborative work environment where I can contribute my paid media, analytics, design, and campaign optimisation skills while continuing to learn and deliver high-quality work.

At Algorithm Agency, I develop and implement paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads. I manage budgets, optimise campaigns, and use reporting to improve ROI.

I conduct keyword, audience, competitor, and performance analysis to inform targeting and messaging. I also create ad creatives, implement tracking and attribution models, and run A/B tests to improve campaign results.

Previously, at CALAB Architects, I produced technical drawings, construction documentation, and BIM models using CAD tools. My architectural background strengthens my design, documentation, and stakeholder collaboration skills.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Specialist

Current

Algorithm Agency

Feb 2023 - Present (3 years 8 months)

Develop and implement paid media strategies, manage and optimize campaigns across platforms like Google Ads, Facebook, LinkedIn, and TikTok. Monitor performance, conduct A/B testing, and manage budgets to maximize ROI.

Google Ads Facebook Ads Twitter Ads LinkedIn Ads TikTokAds Keyword Research A B Testing Budget Management Competitive Analysis Marketing Analytics

Architectural Technician

CALAB Architects

Feb 2020 - Dec 2022 (2 years 10 months)

Produced detailed technical drawings and specifications using CAD software, assisted in design development, and coordinated with consultants. Ensured compliance with building codes and supported construction documentation.