Lehlohonolo Tholo

I am a Junior Paid Ads Specialist with hands-on experience managing Meta and Google campaigns, running structured tests, and improving performance across multiple accounts. I prioritize accuracy, rapid learning, and initiative to solve problems independently.

I have launched and optimized Meta lead-generation campaigns, supported Google Ads (Search, Performance Max) setup and basic optimization, and monitored daily metrics like CTR, CPL, and ROAS. I set up Meta Pixel, CAPI, and GTM events to ensure reliable tracking and worked closely with creative, content, and sales teams to align messaging and improve conversion paths.

I produce clear weekly and monthly performance reports, run A/B tests on creatives, audiences, and landing pages, and have assisted with TikTok Ads testing and influencer/market research. I am looking to contribute to a fast-moving team where experimentation and growth are encouraged.