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Sehar Sheikh

@seharsheikh

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I build data-driven go-to-market strategies that accelerate growth across B2B SaaS and industrial markets.

United States

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At 3M, I built competitive intelligence and AI-driven market analysis for a $2.5B aerospace and automotive business, surfacing $50M+ in growth opportunities and market-share expansion opportunities.

At NETSOL Technologies, I led North America go-to-market strategy, campaigns, budgets, CRM operations, and global events for an asset finance and leasing SaaS company. My segmentation and A/B testing work increased conversion rates by 25%, while campaign workflows generated qualified leads with a 47% conversion rate.

I'm completing an MBA at Carnegie Mellon Tepper with concentrations in AI in Business, Marketing, and Strategy. I bring hands-on experience connecting Product, Sales, Engineering, and leadership through market research, analytics, creative strategy, and scalable marketing operations.

Experience

Work history, roles, and key accomplishments

MBA Marketing Intern

May 2025 - Aug 2025 (3 months)

Built a competitive intelligence framework for a $2.5B aerospace & automotive business, uncovering 12% market share growth opportunities. Applied AI-driven market analysis to identify partnership and growth opportunities, surfacing $50M+ growth opportunity and cutting research time from 3 weeks to 1.

Competitive Analysis Market Segmentation AI Analysis Go To Market Strategy Stakeholder Management Primary Research

Marketing Manager, North America

NETSOL Technologies Inc.

Jul 2023 - Jul 2024 (1 year)

Developed North America growth strategy in partnership with the CMO, using segmentation and A/B testing to increase conversion rates by 25% and ROI by 15%. Owned end-to-end global campaign execution, built scalable workflows using HubSpot and Hootsuite, and managed North America's marketing budget.

Go To Market Strategy Segmentation A B Testing Campaign Management HubSpot Hootsuite Budget Management Email Marketing QA Workflow Optimization

Assistant Global Marketing Manager

NETSOL Technologies Inc.

Jul 2021 - Jun 2023 (1 year 11 months)

Collaborated with Product, Engineering, QA and Sales while partnering with C-suite leaders on stakeholder communications and strategic priorities, accelerating project delivery by 20%. Conducted Qualtrics surveys with 50+ executives across North America, Europe, and China, informing a repositioning strategy that drove 32% conversion lift.

Cross functional Leadership Stakeholder Management Market Research Qualtrics A B Testing Event Marketing Budget Management Creative Strategy Performance Optimization

Management Trainee Officer, Global Marketing

NETSOL Technologies Inc.

Jul 2020 - Jun 2021 (11 months)

Defined event taxonomies and tracking requirements by configuring Google Analytics and Google Tag Manager, partnering with developers to optimize performance and increase qualified leads by 20%. Built performance dashboards and reporting mechanisms to track key metrics and surface recurring issues.

Web Analytics Google Analytics Google Tag Manager Dashboarding Reporting CRM Salesforce Lead Generation Segmentation

Senior Global Marketing Executive

NETSOL Technologies Inc.

Sep 2015 - Jun 2020 (4 years 9 months)

Developed case studies by gathering client insights and validating outcomes, and authored award-recognized thought leadership featured in global industry publications, driving 30% growth in engagement. Managed external agency partnerships for the global website relaunch, overseeing scope, timelines, content and CMS requirements.

Content Development Case Studies Thought Leadership Vendor Management Agency Management Brand Management CMS

Global Marketing Executive

NETSOL Technologies Inc.

Sep 2015 - Jun 2020 (4 years 9 months)

Content Development Case Studies Thought Leadership Vendor Management Agency Management Brand Management CMS

Education

Degrees, certifications, and relevant coursework

Carnegie Mellon University - Tepper School of Business

Master of Business Administration, Business Administration

Activities and societies: President Marketing Club, Vice President Tepper Women in Business

Pursuing an MBA with concentrations in AI in Business, Marketing, and Strategy. Serves as President of the Marketing Club and Vice President of Tepper Women in Business.