Hannah Millie

Lead go-to-market strategy for three lines of business, driving B2B segment growth through multi-channel campaigns including direct mail, email, paid social, and sales enablement. Achieved over $2 million in immediate post-campaign revenue and improved news article engagement.

Led strategic marketing for seven divisional business segments, overseeing campaign planning, budget management, creative execution, and performance analysis. Directed 14+ integrated campaigns annually, achieving over 200% increase in marketing-generated sales for one division.

Managed B2B marketing communications for new product launches, sales enablement, and market expansion through digital and traditional channels. Spearheaded multi-channel launches for 3 new product lines, driving double-digit revenue growth.

Led product development initiatives, overseeing marketing promotions, vendor partnerships, and sales enablement programs. Drove product line launches that contributed directly to revenue growth and strengthened market presence.

Managed multi-channel B2B marketing campaigns, events, and digital advertising efforts while mentoring interns and managing external vendors. Increased lead generation and conversion through advanced Salesforce and Pardot automation workflows.

Coordinated B2B campaigns across digital and event channels while managing creative development and rebranding initiatives. Led a full corporate rebrand including new visual identity, messaging, and collateral design.

Managed strategic digital campaigns, analytics reporting, and social media marketing for SMB clients. Launched a new social media service line that drove incremental agency revenue.

Bachelor of Arts in English and Professional Writing from Purdue University.