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Seeking Life

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I build integrated GTM campaigns that grow beauty, lifestyle, and consumer brands.

India

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At Oriflame Sweden, I lead integrated go-to-market campaigns across beauty, fashion, and wellness, connecting product launches, merchandising, CRM, e-commerce, retail, and brand communication. My Novage+ 10% Niacinamide Power Drops launch delivered 175% of forecast unit sales.

I combine commercial planning with brand building, managing category P&L, revenue growth, margin optimization, inventory, and consumer engagement. I delivered 29% year-over-year campaign sales growth, improved gross margin by 2.5%, and reduced excess inventory by 12 percentage points through promotions and portfolio rationalization.

Previously, I shaped brand communication at Blackberrys Menswear, Oriflame, ShopClues, and eMarketZ India. From the “6x Smarter” Workday Shirt campaign to CRM content that lifted email open rates from 4% to 12%, I create consumer-focused campaigns that turn strong ideas into measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Marketing Campaign Manager

Current

Oriflame Sweden

May 2023 - Present (3 years 5 months)

Leading integrated GTM campaigns for new product launches across beauty, fashion, and wellness categories. Managing category P&L, driving revenue growth, margin optimization, and market share expansion.

Integrated Marketing Campaign Management Brand Communications Digital Marketing CRM Marketing Data Analysis Merchandising Strategy Influencer Marketing Consumer Insights P&L management Inventory Optimization Cross Functional Collaboration

Social Media & Brand Communication Manager

Blackberrys Menswear

Jun 2022 - May 2023 (11 months)

Drove brand repositioning and crafted communication pillars for Harfun, a menswear vertical. Developed integrated marketing campaigns across website, CRM, and digital channels to strengthen brand visibility.

Brand Strategy Integrated Marketing Campaign Management Social Media Marketing Influencer Marketing Content Strategy CRM Marketing Digital Marketing Analytics ROI Measurement

Senior Copywriter & Content Specialist

Oriflame Sweden

Feb 2019 - Jun 2022 (3 years 4 months)

Conceptualized communication strategy for monthly campaigns and product launches for the South Asia region. Delivered 360° communication across catalogues, CRM, digital campaigns, and corporate events.

Copywriting Content Strategy Campaign Management Brand Communications CRM Marketing Digital Marketing Team Management Storytelling Video Scripting

Senior Copywriter

ShopClues

Sep 2015 - Feb 2019 (3 years 5 months)

Delivered integrated communication for ATL, BTL, PR, website, and social media campaigns to increase brand awareness. Developed CRM content and blogs in line with brand tonality.

Copywriting Content Strategy ATL BTL PR Social Media Marketing CRM Marketing Blogging Campaign Management

Content Writer

eMarketz India

Nov 2013 - Sep 2015 (1 year 10 months)

Wrote SEO-optimized content for websites, blogs, and review forums. Conceptualized social media accounts for clients and in-house brands, and led end-to-end content for the in-house eCommerce project, StationeryHut.

SEO Content Writing Blogging Social Media Management Google Analytics Ecommerce