I'm currently leading consumer-facing marketing campaigns at Collective Artists Network's Under25, translating brand objectives into communication, activation, and execution plans across multiple high-volume campaigns.
Previously, I managed campaigns for 10+ consumer brands at Ripple Links, where I led a team of six and streamlined workflows to reduce turnaround time by 40%. At Galleri5, I led Myntra Style Squad's creator and campaign charter, managing always-on initiatives and a monthly budget of approximately INR 2 Cr.
I've also helped build Abby, a live commerce startup, through brand partnerships, creator training, social media, and Shopify platform setup. My experience spans fashion, beauty, lifestyle, retail, e-commerce, digital communication, and creator-led marketing.

