At Nykaa, I developed and executed content strategies for Nykaa Cosmetics, Kay Beauty, Nykaa Naturals, and Young Owns Brands. Lip Glaze reached 106M against a 60M target, while Hydra Crème reached 6.83B against a 60M target through PR and content initiatives.
At Edelman India Pvt Ltd, I developed an influencer marketing approach that reached over 12 million people and designed strategies for four HUL brands, with campaign CPV below 0.2.
At MX Player, I developed and launched a GTM strategy for Live stream that brought the bounce rate below 50%. I also executed six influencer campaigns for MX Player OTT content and created a performance marketing strategy with CAC of INR 20.
At Bytedance, I managed Resso influencer marketing, gaining over 50,000 new users in two months. Earlier, at Cab Experiences, I managed strategy and execution for 10+ brand events and secured sponsorship income of over 20 Lakhs.
