Open to opportunities

saumya singh

@saumyasingh6

Message

I build insight-led FMCG and fashion brands through 360° campaigns, CRM, influencer marketing.

India

Message

What I'm looking for

I’m looking for a brand or marketing role where I can run insight-led 360° campaigns, own CRM and influencer strategy, and turn consumer data into measurable growth—especially for cosmetics, skincare, and personal care brands.

I’m a Brand Manager with 3+ years of experience across FMCG (Beauty & Personal Care), fashion retail, and consumer brands, working across India and GCC markets. I lead insight-led, 360° brand strategy that connects with diverse consumer segments—delivering results like 6.7x traffic growth and 25% brand lift through campaigns at Vyapar.

Across my roles, I’ve owned CRM and influencer marketing for multiple brands, strengthening engagement and retention by 25%, and executing 150+ influencer collaborations and key GCC events to improve visibility. From launching podcasts and influencer-led initiatives (1M+ users, +25% brand recall) to using Nielsen tools for data-backed recommendations, I bring a performance mindset to brand building.

Experience

Work history, roles, and key accomplishments

Current

Assistant Brand Manager

Current

Vyapar

May 2025 - Present (1 year 2 months)

Led brand strategy and 360° campaigns across India and UAE, including podcasts and influencer-led initiatives reaching 1M+ users and improving brand recall by 25%. Managed 80+ creative assets and agency workflow to ensure on-brand execution.

Brand Strategy Content Creation Podcasts Influencer Marketing Newsletters Creative Asset Management

Assistant Manager (Marketing)

Arvind Fashions Limited

Sep 2023 - Apr 2025 (1 year 7 months)

Managed CRM and brand marketing, boosting engagement and retention by 25%. Led 360° digital and influencer campaigns that increased visibility by 35% and drove 30% traffic growth.

CRM Brand Marketing Influencer Marketing Consumer Research Product Positioning Packaging Inputs

Marketing Trainee

Dabur International

Nov 2022 - May 2023 (6 months)

Supported product development with market assessment, focus groups, and consumer interviews for GCC preferences. Executed 150+ beauty influencer collaborations, managed Dabur Majlis ’23, and used Nielsen tools to analyze pricing, competition, and campaign KPIs.

Product Development Market Assessment Focus Groups Product Positioning Influencer Collaboration Event Management Data Backed KPI Analysis (Nielsen Tools)