SPSebastian Pina
@sebastianpina
Industrial engineer and MBA focused on sales operations, CRM and commercial strategy.
ColombiaWhat I'm looking for
I am an Industrial Engineer with an MBA who specializes in sales operations, CRM adoption and commercial planning across Latin America and the USA.
I have led sales and business processes for global and regional teams, designed forecast methodologies, and built CRM training programs that increased adoption by 43%.
My work accelerated sales-to-income convertibility by 31%, supported M&A data integrations, and produced business cases and commercial plans to improve revenue performance.
I bring strong analytical skills, experience with Salesforce, Power BI and SQL, and a practical leadership style that emphasizes process automation, data-driven decisions and scalable commercial operations.
Experience
Work history, roles, and key accomplishments
Led business and sales operations for Global, USA and HISPAM regions, establishing forecast methodology and commercial incentives that improved CRM adoption 43% and accelerated sales-to-income convertibility by 31%.
Head of Sales Management
Team Foods
Jun 2020 - Apr 2021 (10 months)
Led income control and sales administrative simplification for mass consumption lines, driving data analysis and automation projects to improve profitable, sustainable growth across strategic business lines.
B2B Revenues Professional
Telefónica Colombia
Feb 2018 - Jun 2020 (2 years 4 months)
Developed client-specific business strategies and created a B2B data processing area, ensuring revenue budget compliance (approximately MUSD 400K) through sales process control and customer management.
Cofounder
ICO Company S.A.S.
Jan 2016 - Feb 2020 (4 years 1 month)
Co-founded and led operations, marketing and inventory management for a vending machine business, developing business models and import/distribution channels from China and Spain.
Business Planning Professional
Telefónica Colombia
Feb 2016 - Jan 2018 (1 year 11 months)
Analyzed and tracked corporate revenues, developed BAU reporting and prepared the 2017 revenue budget (MUSD 210K), while monitoring and evaluating investment projects to support strategic units.
Professional Trainee
Telefónica Colombia
May 2015 - Jan 2016 (8 months)
Prepared the 2016 OPEX budget (MUSD 58), designed databases in SAS and Teradata, and implemented cost efficiency controls across procurement, attention and commission budgets.
Education
Degrees, certifications, and relevant coursework
UMUniversidad Politécnica de Madrid
Master in Business Administration, Business Administration
2019 - 2021
Completed a Master in Business Administration program focusing on management and business administration.
PJPontificia Universidad Javeriana
Industrial Engineer, Industrial Engineering
2009 - 2015
Activities and societies: Scholarship holder from the Rectory of Pontificia Universidad Javeriana (2012)
Completed an Industrial Engineering degree with coursework in engineering, business processes, and operations.
Emmanuel d’Alzon School
Bachelor, Secondary Education
2003 - 2008
Activities and societies: Leader student of alcohol prevention program (2013); semi-professional junior soccer player
Completed secondary education (high school) at Emmanuel d’Alzon School in Bogotá.
Availability
Location
ColombiaAuthorized to work in
Job categories
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