JCJuan Pablo Cardona
@juanpablocardona
Revenue Operations and Sales Enablement leader driving scalable systems and sales performance.
ColombiaWhat I'm looking for
I am a Revenue Operations and Sales Enablement leader with 10+ years supporting US-based and global teams across SaaS, BPO, and outsourced sales. I build scalable revenue systems, implement modern sales technology stacks, and design omnichannel outbound strategies that boost connect rates, pipeline creation, and revenue efficiency.
I combine hands-on, data-driven leadership with sales coaching and process design to enable BDRs, SDRs, and AEs to exceed targets. I have led multi-client sales operations, standardized onboarding and SOPs, and delivered measurable improvements through dashboards, automation, and cross-functional collaboration.
Experience
Work history, roles, and key accomplishments
Business Development Manager
Growth Engine
Dec 2024 - Present (1 year)
Lead Sales Operations and Revenue Enablement initiatives supporting BDR teams and client accounts, improving outbound efficiency and standardizing tech onboarding. Implemented and optimized sales stacks (Apollo, HubSpot) and built dashboards to increase outreach effectiveness.
Director of Sales Operations
ABroad Solutions
Jan 2019 - Nov 2024 (5 years 10 months)
Owned end-to-end sales operations for multi-client programs, scaling and stabilizing operations while improving productivity via process standardization and performance tracking. Led recruiting, onboarding, and client-facing sales strategy delivery.
VERevenue Enablement Manager
Vengreso
Feb 2021 - Jul 2021 (5 months)
Designed and implemented sales SOPs and enablement frameworks for virtual selling teams, selected sales technology stacks, and coached sellers to meet KPIs, delivering scalable digital selling processes.
Sales Manager
CloudTask
Jul 2017 - Feb 2021 (3 years 7 months)
Managed multiple US client accounts in an outsourced sales model, coaching agents to meet targets and building tailored outreach strategies and playbooks to improve performance across LinkedIn, email, and phone.
Team Leader
Bilateral / Procall
Mar 2015 - Jan 2017 (1 year 10 months)
Led and coached sales agents in inbound and outbound environments, ran ramp-up training programs, and produced performance reports to recommend operational and commercial improvements.
TEProvided customer service and retention support for telecom clients, executing cross-sell strategies while maintaining high customer satisfaction metrics.
Education
Degrees, certifications, and relevant coursework
CSCEIPA Business School
Master of Business Administration, Business Administration
Completed an MBA program at CEIPA Business School, focusing on business administration and management practices.
UEUniversidad EAFIT
Law (incomplete), Law
Pursued law studies but did not complete the degree program.
ICFES (High School Diploma)
High School Diploma, Secondary Education
Completed secondary education and obtained a high school diploma certified by ICFES.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Job categories
Skills
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