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Sebastian GiraldoSG
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Sebastian Giraldo

@sebastiangiraldo1

I build and optimize programmatic campaigns across DSPs to improve media performance and client outcomes.

Colombia
Message

I'm currently driving the execution, performance, and growth of programmatic accounts at Power Digital Marketing, managing activations across mobile, display, video, CTV, DOOH, and audio.

Previously at WPP Media, I led programmatic campaign implementation, managed DV360 and The Trade Desk activity, created workflows for a three-person team, and delivered QA, optimization, reporting, and actionable insights.

At Publicis Groupe PGD, I implemented, optimized, and reported on paid media campaigns across DV360, The Trade Desk, Amazon DSP, Yahoo DSP, CM360, and Innovid. I also trained team members and led weekly performance and spend discussions.

I'm a Marketing and Advertising graduate with certifications in Facebook Blueprint, Google Ads, The Trade Desk, and Display & Video 360.

Experience

Work history, roles, and key accomplishments

PM
Current

Programmatic Strategist

Power Digital Marketing

Sep 2025 - Present (11 months)

Owns execution, performance, and growth of programmatic accounts, including reporting, optimizations, client communication, and activation of programmatic media channels. Collaborates with specialists and planning teams to develop strategies and manage campaigns across mobile, display, video, CTV, DOOH, and audio.

Education

Degrees, certifications, and relevant coursework

PG

Politecnico Grancolombiano

Bachelor's Degree, Marketing and Advertising

2017 - 2021

Degree in Marketing and Advertising from Politecnico Grancolombiano from 2017 to 2021.

Tech stack

Software and tools used professionally

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